In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries.

They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic.

Read the show notes: <a href="https://xgrowth.com.au/blogs/b2b-pay-attention-brand/" target="_blank">https://xgrowth.com.au/blogs/b2b-pay-attention-brand/</a>

Join the Slack channel: <a href="https://growthcolony.org/slack" target="_blank">https://growthcolony.org/slack</a>

In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries. They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic. Read the show notes: https://xgrowth.com.au/blogs/b2b-pay-attention-brand/ Join the Slack channel: https://growthcolony.org/slack

In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries.

They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic.

Read the show notes: <a href="https://xgrowth.com.au/blogs/b2b-pay-attention-brand/" rel="noopener noreferrer">https://xgrowth.com.au/blogs/b2b-pay-attention-brand/</a>

Join the Slack channel:&nbsp;<a href="https://growthcolony.org/slack" rel="noopener noreferrer">https://growthcolony.org/slack</a>

David Nicholls: Why B2B Companies Need to Focus on Brand

On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.

Hosted by Shahin Hoda &amp; Vinnie Romano

Produced by Shahin Hoda &amp; Alexander Hipwell from xGrowth

Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter

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On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC. Hosted by Shahin Hoda & Vinnie Romano Produced by Shahin Hoda & Alexander Hipwell from xGrowth Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter

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