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David Nicholls: Why B2B Companies Need to Focus on Brand
In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries.
They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic.
Read the show notes: https://xgrowth.com.au/blogs/b2b-pay-attention-brand/
Join the Slack channel: https://growthcolony.org/slack
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By xGrowth
5
11 ratings
In this episode, Shahin speaks with David Nicholls, the Commercial Director from PPG Industries.
They discuss how B2B companies perceive brand and why B2B organisations need to focus more on their brand particularly during the COVID-19 pandemic.
Read the show notes: https://xgrowth.com.au/blogs/b2b-pay-attention-brand/
Join the Slack channel: https://growthcolony.org/slack
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