David Perpich, the president of the New York Times-owned site The Wirecutter, and Ben Kaufman, the head of BuzzFeed Product Labs, talk with Recode's Peter Kafka about running and building media businesses on top of affiliate links. Perpich says Amazon, Google, Facebook and their peers are "setting the rules" in the digital commerce world, so the NYT has to navigate relationships with all of them. Kaufman says BuzzFeed is moving beyond links to other ways of making money, such as selling a cookbook and hot plate bearing its food brand, Tasty, and partnering with brick-and-mortar retailers.

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