David vs. Goliath

Social media is an enjoyable escape from work, school, and general life for many, but it can become addictive and even deadly to some. 

Over 85 lawsuits have spread across 28 federal circuits alleging that social media platforms like Instagram, Facebook, and TikTok have knowingly utilized algorithms to show adolescents certain content which engenders addiction and causes declining mental health from body dysmorphia to suicide.

Stan Gipe explains how social media works to create the same response from their users as slot machines, pulling people back in and staying on the platform as long as they can. The intention is to create a group of addicts by triggering the dopamine receptors, and they’ll do it by any means.

Matt Dolman shows that despite knowing the negative effects especially on young people, nothing has changed in the way any social media platforms run their processes. Often a false image of life is pushed on kids from social media, images with no blemishes or problems. 

Dolman Law is handling multiple cases involving youth harm from social media. t’s important to go with a firm that understands the nuances of these cases and puts you at the front of the line to receive compensation.

• [00:46] Why there are lawsuits against social media platforms
• [03:40] Matt explains the Communication Decency Act
• [08:28] Stan breaks down how social media enables addiction
• [12:45] The false notion of life that social media sells
• [15:01] How to get in touch with Dolman Law Group

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA 

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

• ​Social Media Youth Harm Lawyer
• The Damage Inflicted by Social Media
• Social Media Fact Sheet
• How Are Pain and Suffering Damages Calculated?

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

When there’s a fire to be put out at an airport or a military base, the first priority is to contain the flames and extinguish what could be a disaster. Rarely is anybody thinking about the methods at which fires are put out, but in recent cases it’s become a question of how a certain firefighting method is affecting the people and property involved.

A firefighting foam called AFFF (Aqueous Film Forming Foam) that is commonly used on military bases and airports has been found to be dangerous to people and almost impossible to get rid of, earning the title ‘Forever Chemicals.’

Matt Dolman describes the danger of these chemicals over time, explaining that this foam is not used for commercial use unless it’s at a military base. The chemicals can stick around for up to 40 years, get into the water and start to grow into surrounding regions leading to growing cases of cancers, diseases, and ailments have been linked to this foam. 

Stan Gipe also elaborates that these forever chemicals can’t be eradicated when they’re in your community. You can move the chemicals, but the removal process costs millions of dollars and puts those involved in the cleanup process at risk.

Dolman Law is handling multiple cases involving firefighters, families, and communities who have been affected by AFFF harm. It’s important to go with a firm that understands the nuances of these cases and puts you at the front of the line to receive compensation.

• [00:46] What is AFFF and where is it used?
• [01:38] What makes AFFF so dangerous and who does it affect?
• [04:40] Who is receiving relief from AFFF cases?
• [7:03] How to get in touch with Dolman Law Group

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

• Firefighting Foam Lawsuits: Everything You Need To Know About AFFF
• Firefighting Foam Cancer Lawyer
• 5 Things to Know About DOD's Research on 'Fluorine-Free' Firefighting Foam
• AFFF-Related Recalls
• Firefighting Foam Lawsuits: Everything You Need To Know About AFFF
• DOD Releases PFAS Task Force Progress Report

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

If you’ve been in an auto-accident, the first thing you’re wondering is your health and wellness. It’s important that you find a great auto-accident attorney whose goal is to help you receive maximum relief. However, if you’ve been in an automobile accident involving a semi-truck things become more complicated. 

Due to different state and federal regulations concerning semi-trucks, murky liability theories, and the deep pockets of trucking companies, these cases can’t be treated the same as a normal car accident. You not only need to find a great auto-accident lawyer, you need one with truck accident expertise or access to a truck accident expert.

Matt Dolman outlines that there are many blind spots that lawyers have including the amount of hours truckers are allowed to drive, negligent claims including negligent maintenance, and having the money and relationships with truck experts that will track down all the information from the accident and apply that information to your case.  

Stan Gipe also elaborates that in many cases, it is imperative that your representation is quick when looking for the truck's vehicle negligence or repairs that should have been made prior to the accident, information about the load, things that companies will rush and fix before a case is made.

You need someone who understands the nuances of truck accidents, has the resources and experience with these types of cases, and wants you to receive full compensation for your injuries…but what should you look for in a lawyer? 

Despite all of the commercials and advertisements, it’s important to go with a firm that understands the nuances of these cases and puts you at the front of the line to receive compensation.

• [00:42] What is the difference between normal auto accidents and truck accidents?
• [05:12] What types of lawyers to avoid if you’ve been in a truck accident
• [02:20] Key criteria when finding a truck accident lawyer
• [10:14] How to get in touch with Dolman Law Group

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

• Common Causes of Truck Accidents
• The Results of Dangerous Truck Driving in Adverse Weather Conditions
• Fatality Facts 2020 Large trucks
• Large Truck and Bus Crash Facts 2017
• How Long Can Truckers Drive Before Taking a Break?
• The Dangers of Drinking and Driving
• 7 Tips for Sharing the Road with Semi-trucks

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

If you’ve been injured in an accident when you weren’t at fault, what should you do first? Matt Dolman and Stan Gipe are breaking down the process and sharing their do’s and don’ts when hiring a personal injury lawyer.

Time is of the essence. As soon as you realize you’ve been injured in an accident that wasn’t your fault, seek the assistance of an attorney. The attorneys will know exactly what to do from healthcare to trial.

When injured in an accident, your health insurance isn’t the primary insurance. It’s a coverage called PIP — however, you have to get your first treatment within 14 days of your injury. Stan explains that your primary care physician won’t be able to treat you because they don’t know how to bill your care. And, if you’re like most people, this isn’t common knowledge. Luckily, an attorney can help you navigate these waters quickly. 

What if you don’t have health insurance and are scraping for funds following your accident? An attorney will work with you under a letter of protection, which states that your attorney will protect the settlement money and earmark the funds for medical treatment in their trust account, pending negotiation on the medical bills at the end of the case. 

When searching for an attorney, Matt and Stan have a few quick tips: hire an experienced, board-certified, and local attorney. An experienced, board-certified lawyer will help you get the right documentation in place. They’ll know exactly how to deal with insurance companies and will build a good defense for you. Stan explains that a local attorney will know the tricks, secrets, and people involved — and they’ll get you on a path to maximum recovery.

• [0:46] When should you hire a personal injury lawyer?
• [2:35] How an attorney can help you seek treatment for your injury
• [3:49] Why it’s important to address your injuries right away
• [5:06] Why should you hire an experienced, board-certified lawyer?
• [9:23] Final tips for personal injury claims: hire a local attorney

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

• Should I hire a Personal Injury Lawyer Near Me?
• 6 Things to Consider When Hiring a PIP Lawyer
• What is a Personal Injury Claim?
• How Long After an Accident Can You File a Personal Injury Claim

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

If you’ve just been in a car accident, you’re likely thinking about your health and safety first. Finding a great lawyer might not cross your mind until weeks (or in some cases, months) down the line. However, Matt Dolman and Stan Gipe remind us that time is of the essence when retaining an auto accident attorney.

You should hire an attorney within one to two days of the accident. Why? There’s an incredible  amount of evidence available at the time of the accident that may not be there if you wait. Attorneys immediately begin to gather facts about the accident — like who was at fault or what sort of insurance coverage is available — to maximize a client's financial recovery and create a roadmap for the best possible plan of action. 

What if you want to represent yourself? Matt and Stan warn that the appeal of self-representation is deceiving. Studies show that the individual who is represented by counsel has three times the net recovery than the individual who’s unrepresented, while Insurance companies will take advantage of individuals who choose to represent themselves.

As Stan explains, insurance companies are bullies. There’s going to be a certain number of fights, but they won’t settle every claim. So which fights are they going to pick? They’re going to pick the person who’s least prepared, the person without documentation, and the person without an attorney. 

So how do you find the best accident lawyer for your case? Matt and Stan suggest searching locally. An auto accident attorney near you knows the doctors, the documentation, and the key figures who will likely be involved in the case. A local attorney will quickly form a plan of defense and shape a path to help you receive the compensation you deserve. 

• [0:34] Why you shouldn’t wait to hire an auto accident attorney 
• [1:51] Why is it dangerous to represent yourself in a car accident claim?
• [4:57] How insurance companies will prey on the victim without an attorney
• [6:07] Why it’s important to hire a local car accident lawyer

Name Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

• “What to Do After a Car Accident [Step-by-Step Guide]”
• “What Every Car Accident Victim Should Know”
• “Who is the Best Auto Accident Attorney Near Me?”

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

People affected by the Camp Lejeune water contamination are already dealing with harsh effects, from cancers to infertility to neurobehavioral issues. Now, Camp Lejeune water contamination lawsuits are being pushed forward. But how much can you expect in settlement amounts for these cases?

Although it’s too early in the claims process to determine the exact settlement ranges, Stan Gipe is using his previous experience to craft ballpark estimates of settlements.

According to Stan, the amount you get paid is going to be directly related to the condition you suffer from. Of course, each individual case may vary, but generally, the more serious the condition, the higher the amount of payment. 

Specifically, Stan is sharing his projected settlement ranges for those with cancer, Parkinson’s disease, and birth defects. Stan also mentions that although these are loose estimates at the moment, settlement ranges will become more definitive later on as more cases arise. 

It’s vital that you seek out knowledgeable, experienced lawyers to help you get the settlement you deserve. You can visit Dolman Law Group’s website or give them a call to get in touch with Camp Lejeune lawyers who will review your case and help you get your entitled settlement. 

• [01:42] Stan Gipe projects Camp Lejeune lawsuit settlement amounts for victims with cancer
• [02:30] If you have Parkinson’s disease due to Camp Lejeune contamination exposure, how much could you receive in a settlement?
• [03:10] What’s the ballpark settlement for birth defect cases?
• [04:18] How to get in touch with Dolman Law Group’s Camp Lejeune lawyers

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

Many veterans and their families were exposed to an excess of chemicals at Camp Lejeune and the MCAS New River Marine Corps Air Station. After decades of fighting for compensation, the Camp Lejeune Justice Act was recently passed, allowing veterans and their families to receive meaningful compensation for their injuries.

Now, there’s a fund for Camp Lejeune victims and a Camp Lejeune water contamination lawsuit that’s being pushed forward. But why file a lawsuit instead of going through a settlement fund?

Matt Dolman says that it’s based on the level of damages associated with different medical conditions. People with harsh diseases such as esophageal, kidney, or colon cancer are pushing for the lawsuit to receive the appropriate compensation for their conditions. 

To further explain, Stan Gipe breaks it down into three compensation layers: the first two layers, which are medical care and veteran disability benefits, are previously established forms of compensation. The third and newest layer puts real, meaningful compensation into veterans’ pockets that pays reparations for how their lives have been changed. 

So it’s now possible to file Camp Lejeune water contamination lawsuits and receive compensation…but what should you look for in a lawyer? 

Despite all of the commercials and advertisements, it’s important to go with a firm that understands the nuances of these cases and puts you at the front of the line to receive compensation. Additionally, the firm should have the necessary resources and be affiliated with either the local counsel in North Carolina or on a national level, like Dolman Law Group. If you want to speak to board-certified and experienced Camp Lejeune lawyers, reach out to the Dolman Law Group for a free consultation. 

• [00:46] Why are people filing Camp Lejeune water contamination lawsuits?
• [02:20] What you should look for in a Camp Lejeune lawyer
• [04:25] Stan Gipe walks through the different levels of compensation for Camp Lejeune exposure cases
• [05:59] How to get in touch with Dolman Law Group’s Camp Lejeune lawyers

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

Between 1953 and 1987, countless military personnel and their families were exposed to toxic chemicals at the MCAS New River Marine Corps Air Station and Camp Lejeune. These chemicals, which contaminated the water, exceeded 4,000 times the amount allowed by EPA standards. But what are the effects on people today?

Common symptoms and diseases from the Camp Lejeune water contamination include breast cancer, bladder cancer, female infertility, leukemia, neurobehavioral effects, and Parkinson's disease, among a plethora of other maladies. So, if you were on the base and now experience long-lasting symptoms and diseases such as these, what can you do about it? 

In the past, veterans seeking justice through Camp Lejeune water contamination claims were often shut down by North Carolina's statute of repose. But recently, the Camp Lejeune Justice Act was passed, allowing veterans and their families to file claims and seek compensation for the effects. 

Everything has changed with the passage of this act. The government is now working to provide real, meaningful compensation to people who were injured — even if their claim was previously turned down or if they’ve never explored the claim process before. 

To confirm if your case qualifies for compensation or to gain assistance in filing your claim, it’s important that you reach out to knowledgeable Camp Lejeune lawyers. Dolman Law Group’s lawyers are representing Camp Lejeune victims nationwide and are ready to offer free consultation and case review for anyone affected by the Camp Lejeune water contamination. 

• [01:01] Stan Gipe details the history of Camp Lejeune legislation
• [02:03] What common symptoms occur from the Camp Lejeune water contamination, and who qualifies for compensation?
• [05:31] Stan walks through the process and timeline for filing a claim
• [06:55] How to get in touch with Dolman Law Group’s Camp Lejeune lawyers

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Matt is a nationally recognized insurance and personal injury attorney and focuses much of his practice on the litigation of catastrophic injury and wrongful death cases throughout Florida. 

Connect: LinkedIn | Twitter | Instagram 

Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA

Specialty: Stan is a Florida Board Certified Civil Trial Lawyer. This distinction connotes expertise in the discipline of trial practice. He has served as lead counsel on over 1,000 Florida personal injury lawsuits.

The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

If you're new to digital marketing, you may be wondering who to hire, how much money to invest in marketing, and how to avoid common mistakes. Fortunately, Chris Dreyer, CEO of Rankings, is here to help your firm make sense of all things marketing, digital, and SEO. 

Chris says that the first big mistake is failing to allot the right marketing budget. At a minimum, your firm should be funneling 20% to 30% of top-line revenue into your marketing efforts. Even if you’re a boots-on-the-ground company, there are ways for you to compete in your market without spending all of your savings. 

To start out, your company needs a website and basic social media channels (at the very least). And if you aren’t sure which channels to pursue further, Chris advises you to invest in the channels that are already delivering leads. You may have to experiment to figure out what works and what doesn’t work, but when you find what’s bringing in money, go all-in on it.

Outsourcing your digital marketing to another company can be a great benefit, especially if your firm doesn’t have any in-house experts. However, there are some major mistakes you want to steer clear of.

If you’re hiring an inexpensive agency that’s charging you between $2,000 and $5,000 per retainer period, it may end up costing you more in the long run. Content and labor cost a lot of money, and if an agency is doing it for such a low price, they’re likely buying cheap links to blast sites. 

Here’s another big mistake to avoid: if an agency promises to get you on the first page of Google, they’re likely employing black-hat tactics that could get you blacklisted or banned from Google. It’s impossible to guarantee that you’ll land on the first page of Google, especially for the key terms you want to rank. So, if an agency makes those promises, you should stay far away.

Learn more in this episode of the David vs. Goliath podcast with elite personal injury lawyers Matt Dolman and Stan Gipe and their guest, Chris Dreyer, an expert in digital marketing for law firms. They talk about the do’s and don’ts of hiring a digital marketing agency, how to shape your marketing budget, and tips to ensure you don’t get banned from Google. 

Watch the Episode on YouTube

• [00:37] Matt Dolman and Stan Gipe introduce their guest, Chris Dreyer
• [01:06] What should you spend your Internet marketing dollars on?
• [05:19] Why you need to have as big a digital footprint as possible
• [08:29] Why you should stay away from companies that guarantee first-page Google placement
• [13:15] Big mistakes firms often make in their SEO outsourcing

Name: Chris Dreyer

Title: Founder and CEO of Rankings.io

Specialty: Chris helps elite personal injury law firms dominate the first page of rankings through search engine optimization. He and his team at Rankings.io are personally involved in client campaigns all the way from strategy to execution. They’ve helped clients own top-ranked spots for keywords and focus on delivering big wins. 

Connect: LinkedIn

• Digital Marketing Tips to Boost Website Traffic and Conversions With Chris Dreyer
• Choosing the Right Marketing Channels for Your Law Firm

The insights and views presented in “David vs. Goliath” are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

Personal injury law is a saturated field — there are thousands of firms battling for top spots on Google search results. So, how do you stand out from your competitors?

According to SEO expert and Rankings CEO Chris Dreyer, there are two top digital assets that law firms should focus on: their website and their content. When crafting content and updating your website, you have to keep the consumer in mind. Is your website accessible? Is your content readable? Are you showcasing your authority and expertise?

When it comes to your website, you want to create a flat architecture, which makes it easy to access each page of your website quickly. Most people are just focused on website aesthetics, but a great website makes it easy for consumers to find information. 

A flat website is one that doesn’t have sub-folders for every different category — all pages are one or two clicks away from your home page. This means that you have to be intentional with every single piece of content and where you’re placing it.

In regards to the content itself, your goal is to have the best content on the internet. Not only should you be outputting more content to differentiate yourself, but it should be high-quality content to prove that you’re an expert in the field. 

But here’s one thing many lawyers get wrong: you shouldn’t make your content too complex. It needs to be legally accurate, but it also needs to be conversational and easy for consumers to understand.  

Learn more in this episode of the David vs. Goliath podcast with elite personal injury lawyers Matt Dolman and Stan Gipe and their guest, Chris Dreyer, an expert in SEO and digital marketing for law firms. They discuss the top digital assets every firm should focus on, how to improve your website and content to boost conversions, and how to keep up with changes in the digital world.

Watch the Episode on YouTube

• [00:40] Matt Dolman and Stan Gipe introduce their guest, Chris Dreyer
• [01:36] What is a digital asset, and what is a vertical?
• [03:18] The top digital assets for law firms
• [06:10] Tips to create more high-quality content that ranks on Google
• [13:20] Matt and Chris discuss how they’ve built up Dolman Law Group’s website architecture 
• [16:35] How to rank for a keyword and convert consumers on the right pages
• [19:34] Paid search versus organic search
• [21:53] How can you stay relevant and keep up with technology changes?
• [25:44] Why pay-per-click is so difficult nowadays
• [29:09] How search engine results are changing
• [32:01] Chris talks about the future of digital marketing

Name: Chris Dreyer

Title: Founder and CEO of Rankings.io

Specialty: Chris helps elite personal injury law firms dominate the first page of rankings through search engine optimization. He and his team at Rankings.io are personally involved in client campaigns all the way from strategy to execution. They’ve helped clients own top-ranked spots for keywords and focus on delivering big wins. 

Connect: LinkedIn

• Google E-A-T for Lawyers: Establishing Trust With Google
• Top of Funnel Content for Injury Firms: The Opening Statement
• SEO vs. PPC: Differences, pros, cons, and an integrated approach
• Law Firm Website Design Guide

The insights and views presented in “David vs. Goliath” are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.