Daxue Talks

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples.

Jump to the question:

1. What are the key differences between managing cross-border e-commerce and Mainland e-commerce?

Website: http://agency.marketingtochina.com/

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Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations in collaboration with Douyin.

Jump to the questions:

1. Would you mind telling us more about CPS (cost per sales) on Douyin?

2. Is the level of commission standard or is it determined during the negotiations?

3. Do you have negotiations directly with KOLs or with Douyin?

4. Do you have anything else to share that may be new on Douyin or interesting to learn?

Website: http://agency.marketingtochina.com/

Listen & Subscribe

Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China.

Jump to the questions:

1. What is the new system known as affiliate marketing for Douyin?

2. Technically speaking, how does Douyin integrate the connection with Taobao, Tmall, JD or WeChat?

3. Does it mean that Douyin is not sending traffic to JD and WeChat shop?

Website: http://agency.marketingtochina.com/

Listen & Subscribe

Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes

Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience in China.

Jump to the questions:

00:40 “Omnichannel experience” has played an important part for all brands in China, why is it so important?

02:19 How should brands adjust their strategy to create a better experience in the Chinese market?

03:56 New Retail was initiated by Alibaba, but all the digital giants are now participating in the race. Who is first in this race? Who developed the greatest innovations?

Connect with Max Peiro

Linkedin: https://www.linkedin.com/in/max-peiro-4770857/

Website: http://rehub.tech/

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data capability.

Jump to the questions:

00:52 What does AI mean to the retail industry? What are some of the examples that AI has infiltrated the retail industry?

04:04 How can a brand boost up its data capability in China?

Connect with Max Peiro

Linkedin: https://www.linkedin.com/in/max-peiro...

Website: http://rehub.tech/

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/playlist?list...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends in China and how brands need to take into consideration the rising role of lower-tier city consumers.

Jump to the questions:

00:42 How is the retail situation in China? What are the challenges traditional retail brands are facing now?

04:46 In China, lower-tier city consumers start to play a more important role. What should brands do to better reach them?

Connect with Max Peiro

Linkedin: https://www.linkedin.com/in/max-peiro...

Website: http://rehub.tech/

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/playlist?list...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Max Peiro, Daxue Talks’ new guest talks with us about brands’ in-house tech capability in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how to combine an in-house tech team and external collaborations.

Jump to the questions:

00:41 Brands are now either beefing up their in-house tech capability or looking for external collaborations. Can you explain why?

Connect with Max Peiro

Linkedin: https://www.linkedin.com/in/max-peiro...

Website: http://rehub.tech/

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/playlist?list...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Max Peiro, Daxue Talks’ new guest talks with us about corporate innovation in China and South East Asia. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how global brands and tech start-ups can drive innovation in China.

Jump to the questions:

00:39 What are the differences and similarities of Corporate Innovation in China compared with the West?

02:54 What are the corporate innovations trends in China and South East Asia in 2019?

Connect with Max Peiro

Linkedin: https://www.linkedin.com/in/max-peiro...

Website: http://rehub.tech/

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/playlist?list...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing discount strategies in China while doubling profits.

Jump to the questions:

00:34 How can you test discount strategies in China?

2:15 Can you provide an example of the one to three most powerful discount strategies you have implemented with SPLAT in the Chinse market? How sales per category increased?

Listen & Subscribe

Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, we asked about the pricing strategy in China and got an exhaustive answer with helpful tips.

Jump to the question:

00:34 Are discount strategies in China a big thing? How do you manage a discount to protect your margin?

Listen & Subscribe

Apple Podcasts:

YouTube: https://www.youtube.com/channel/UCyI6...

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.