Daxue Talks

Daxue consulting's Slideshare: https://www.slideshare.net/DaxueConsulting

Jason Shen from Mobile Now Group explains what a WeChat mini-program is, their limitations and how long it takes to get one made for your brand.

00:00 Intro

01:48 What are some key differences between WeChat mini-programs and Apps?

03:12 What are the limitations to WeChat mini-programs compared to apps and websites?

06:35 When it comes to creating a mini-program, what is the time commitment and what skills are necessary compared to the development of a native app?

Takeaways:

- There are 3 main types of solutions when it comes to deciding how customized you want your WeChat mini-program to be. The first and least customized is Off-the-shelf.

- The second and more customizable is Made-to-measure.

- The third and most customizable is Fully customized.

Listen & Subscribe to the Podcast:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #WeChat #miniprogram

WeChat mini-program expert Jason Shen talks to daxue consulting about the benefits of WeChat mini-programs and what kinds of companies should and shouldn’t create one.

Jump to questions:

00:00 Intro

00:25 Why should a brand create a WeChat mini-program?

02:07 What kinds of companies should vs. should not create a mini-program?

05:00 What should we know about WeChat mini-program users compared to other audiences? What features do they use most?

07:41 Other than WeChat, many other apps, like Baidu, Alibaba, and ByteDance, have launched their own versions of Mini-Programs, are any of these worth investing in for brands? If so, which brands are fit for which platform’s mini-programs?

Takeaways:

- WeChat mini-programs offer a lot of the functionality of a normal app but are much lighter and run faster.

- WeChat mini-programs should be used by brands that have already been established themselves in the market.

- WeChat mini-program users are mostly between the ages of 20 and 50.

- There are also mini-programs available on other social platforms but WeChat mini-program are the most effective because users spend so much time on the app. The next most promising platform for mini-programs is TikTok.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #WeChat #mini-program

Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting/

How can a brand go about implementing a Private Traffic marketing strategy in China? What tools can accompany this approach and can it be carried out successfully in the long run? We asked expert Miro Li for some insider analysis on the topic.

Jump to questions:

00:00 Intro

00:28What is the secret to running a successful private traffic campaign in China? What are the must-have elements or tools?

3:00 What role do WeChat mini-programs play in the development of private traffic?

5:35 We know that private traffic can be quite costly with so many employees having to manage groups. Can it be a profitable strategy in the long term?

Takeaways:

- If using a private traffic strategy, brands should have a comprehensive Social CRM system. They will need an experienced operations team to manage groups. And they will need to engage daily with consumers in the groups.

- Private traffic should be used as part of a multi-platform approach marketing strategy.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #C-beauty

Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ

Is Private Traffic a panacea for all beauty brands in the China market? Industry expert, Miro Li discusses the questions with Daxue Talks and gives some examples of Chinese beauty brands who have used it to good effect.

Jump to questions:

00:00 Intro

00:28 Is a private traffic strategy suitable for all beauty brands?

02:47 Perfect Diary has long been a prime example of a successful private traffic strategy, but what other brands have also seen success using this strategy?

Takeaways:

- Private traffic may be better suited to smaller brands or brands that are relatively new to the market. For larger, more well-known brands the cost of managing hundreds or thousands of private traffic groups may be too costly.

- Private traffic may be more suitable for high-value products.

- Perfect Diary is the leader in incorporating a private traffic strategy. Many brands have attempted to copy Perfect Diary’s strategy. Afu is another C-beauty brand that has incorporated a unique and successful private traffic strategy.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #PrivateTraffic

Should a beauty brand use Public Traffic or Private Traffic to promote itself and drive sales in the China market? Beauty market consultant, Miro Li looks at the merits of both strategies.

Jump to questions:

00:00 Intro

00:40 Why is private traffic so attractive in 2020?

Takeaways:

- Private traffic is becoming more attractive because public traffic on market places such as Tmall or JD is becoming more expensive.

- Covering all channels is too taxing on a brand and the conversion rate is much lower than private traffic. This is another reason why private traffic is more sustainable for brands.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #privatetraffic

Should your brand use a KOL to promote itself in the Chinese beauty market? We sat down with expert Miro Li to find out.

Jump to questions:

00:00 Intro

00:40 Does cooperating with top KOLs or KOCs always bring the best results?

Takeaway:

When working with KOLs it is important to have clear goals, expectations, and strategies. Dealing with top KOLs such as Austin Li, should be used by brands trying to clear large quantities of stock. Brands looking for a long-term collaboration relationship and evenly distributed sales throughout the year should look to work with a number of smaller KOLs.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #KOC #KOL

Chinese beauty market consultant Miro Li, offers an explanation as to why Perfect Diary has been such a big success story in the Chinese beauty market.

Jump to questions:

00:00 Intro

00:27 So Perfect Diary is one of the most successful C-beauty brands, why has it become such a hit with consumers?

Takeaways:

- One of the secrets behind Perfect Diary’s success is that they have a strong online presence on traditional (Tmall) and emerging (BiliBili and XiaoHongShu) platforms. They also have a strong offline (Sephora stores and Watsons) presence.

- They have rapid R&D performance; they launch thousands of new products every year and are hyper-aware of new trends.

- They are priced affordably and use different sales techniques.

- The fourth reason behind their success is that they invest heavily in marketing across all major platforms, especially social platforms targeting young people.

- They also have their own unique strategy for managing private traffic.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #PerfectDiary

China Paradigms podcast: https://www.youtube.com/c/chinaparadigmbydaxue/videos

Beauty market expert Miro Li, tells Daxue Talks about some of the most successful domestic brands in China’s beauty market.

Jump to questions:

00:00 Intro

00:40 What C-beauty brands are the most successful and popular in China?

01:55 What are some of the relatively new but very trendy C-beauty brands?

Takeaways:

- In terms of successful C-beauty make-up brands Perfect Diary is the clear winner. Also, Florasis 花西子, Girl Cult, COLORKEY, and Judy Doll have also been successful at gaining market share over the last few years.

- Successful C-beauty skincare brands include HomeFacial Pro, Winona, Chando, and Proya.

- Trendy C-beauty skincare brands include PMPM (the Chinese Drunk Elephant) and Simpcare.　

- Trendy C-beauty cosmetics brands include You Kiss, Flower Knows, and KALEIDOS.

- Another trend has been in the young male skincare market. MAKE ESSENSE is also becoming increasingly popular on XiaoHongShu (RED).

Listen & Subscribe to Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #Beauty

Subscribe to daxue's newsletter: https://daxueconsulting.com/newsletter-2/

Miro Li of Double V Consulting sits down to talk with us about the changing beauty market in China and the rise of Chinese brands.

Jump to questions:

00:00 Intro

00:27 What are Chinese consumers attitudes towards C-beauty brands when compared with European brands, J-beauty or K-beauty?

01:58 How do C-beauty brands gain market share in the Chinese market? What advantages do they have against the more established international brands?

Takeaways:

- C-beauty brands are still behind Wester beauty, J-beauty, and K-beauty brands in terms of sales and consumer confidence. However, among Gen Zers and younger consumers, there is a definite spike of interest in C-beauty brands.

- C-beauty brands are generally intended for the mass market.

- C-beauty brands have a number of advantages over their international competitors when it comes to selling in the domestic market. They are more affordable and have a decent price: performance ratio. Their supply chain and logistics network are cheaper. They are Chinese so they are better at targeting young Chinese consumers. They are more aware of trends occurring and changes in consumer taste, either to do with the platform’s brands are being sold on or the actual products themselves, as such they are faster to react to trends.

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

#DaxueTalks #China #Cbeauty

China's male skincare and make-up market increases at an average annual rate of 13.5%, far higher than the global average of 5.8%. 20% of beauty KOLs on short video platforms such as Kuaishou, DouYin(TikTok) are male, while 16% of beauty KOLs on Weibo are men. 92% of Chinese men use face wash, 63% use lotion. Unlike women, who like to mix and match products and brands, the top-selling men’s products are sets.

A comprehensive report about the market for men's beauty products in China offered by daxue consulting, a China-based market research firm, can be found here: https://www.slideshare.net/DaxueConsulting/male-beauty-market-in-china-report-by-daxue-consulting

00:00 Intro

1:03 Male beauty KOLs in China

3:29 Controversial opinions that daxue consulting has seen

4:20 Hashtags on Chinese social media

5:10 Key characteristics of male beauty consumers

6:10 Chinese male consumers preferences for beauty products

10:42 Science behind the products: Consumer education is an essential part of the business

11:24 How brands reach Chinese male beauty consumers

15:48 Advice for beauty brands in the Chinese market 2020

#MarketTidbits #Beauty #China