Daxue Talks

The Stay-at-home Economy is a series of consumption and commercial activities carried out by people at home, such as online shopping, entertainment, work, education, and fitness.

The expression of Zhai people (宅人群) refers to men and women who depend on the internet to meet their daily needs without leaving their homes. They are usually keen on online videos, games, and animation. During COVID-19, most Chinese people lived the Zhai lifestyle. Thus, the Zhai economy has expanded.

The report on the Stay-at-home Economy can be found here: https://www.slideshare.net/DaxueConsulting/stayathome-economy-report-by-daxue-consulting

0:00 Intro

00:30 New type of segmentation, Zhai generation & economy

2:50 Trends during the Stay-at-home Economy

3:21 Apps that are succeeded in China

7:05 Will netizens continue their new online reading habit?

7:40 E-commerce plays an important role of Chinese people’s shopping (grocery e-commerce)

11:04 The rise of online education makes taking a class at home possible

13:13 Key learnings on telecommunication

10:06 Outro

#MarketTidbits #China #StayAtHomeEconomy

In the past five years, the beauty sector in China had shown a steady increase. China had become the world’s second-largest beauty market in 2019. Before the COVID-19, the sales of skincare products had taken more than half of the beauty market in China.

However, the Coronavirus had a strong impact on the beauty market in the short term. The epidemic had a more negative impact on cosmetics than skincare products, while personal care products gained more popularity. The virus outbreak has led to increasing demand for products with anti-irritating and soothing properties. Also, health and safety have become keywords for beauty products. Listen to the episode to know more and read the free but thorough report.

The report on the changes in the beauty market in China can be found here: https://www.slideshare.net/DaxueConsulting/the-beauty-sector-in-china-by-daxue-consulting

0:00 Intro

1:13 China's beauty market overview

1:28 Trends before COVID-19

2:33 COVID-19 accelerated some trends which were happening before

3:06 Social e-commerce

3:40 Natural ingredients focus

4:18 Makeup and other beauty products are going down after COVID-19

5:10 Skincare sector

6:20 Chinese brands which took off

7:45 Private traffic and other digital changes

10:06 Outro

#MarketTidbits #BeautySector #China

Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of LinkedIn ads and marketing. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more from this China business vlog.

Jump to questions:

1:24: LinkedIn ads are much more costly than say Facebook or Google, and tend to drive much less traffic. How does LinkedIn ads differ from Facebook is it worth the costs?

5:52: What are some good ad targeting tactics for companies in China who are marketing globally?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ on LinkedIn with a 90% acceptance rate and tactics for content sharing.

Jump to questions:

1:24: What are some hacks for ‘cold messaging’ on LinkedIn?

4:27: How can someone cater a post to capture more traffic, do tactics like emojis and “broetry” really work?

5:44: What advice do you have for someone who wants to leverage LinkedIn to become a thought leader?

8:24: What are some common LinkedIn mistakes?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. He tells us what companies can do on LinkedIn to increase exposure In the face of competitors.

Jump to the questions:

1:24: What can you share about LinkedIn SEO, what are some tricks to make your profile show up in the China-sphere?

6:14: How does LinkedIn SEO work for articles, and how can LinkedIn users increase the longevity of their articles?

8:27: How should content strategies for individuals and companies differ?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful tools they can use, such as webinars and email marketing.

Jump to questions:

0:46: What are some hacks that companies can do to distribute reports to a high volume of people?

5:31: Many individuals and companies in China are creating podcasts or videos which are hosted on another platform. What are the best practices to promote this type of content on LinkedIn?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

We have interviewed two LinkedIn experts, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), all about LinkedIn’s algorithm and they share LinkedIn hacks for companies to push content to connections out of their initial reach. What content provides real value and what has changed ever since the coronavirus outbreak? Watch this China business vlog to find out.

Jump to questions:

1:24: LinkedIn’s algorithm changes every few months, what do you know about the most recent update?

5:41: When it comes to company LinkedIn posts, what drives the most traffic – photos, links, videos, or written posts?

9:20: LinkedIn measures impressions, clicks, shares, likes, and comments. Which of these should we pay attention to, or less attention to, when expanding our LinkedIn following?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

LinkedIn is one of the very few, or even only, western social network platforms accessible without a VPN in China. But are there certain features of LinkedIn that can only be seen with a VPN? In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship as well as how top HR and headhunters utilize the platform in China.

Jump to questions:

1:42: What different regulations does LinkedIn China face that the west doesn’t?

4:36: How does censorship apply on LinkedIn China?

6:40: How can users integrate their LinkedIn traffic with Wechat, or drive LinkedIn traffic to local Chinese platforms?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

As a self-sustaining internal economy, China has many competitors of LinkedIn as a job search and networking platform. We have interviewed the co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, about the localization and presence of LinkedIn in China. They also touch upon the key figures and demographics of users in China and recent initiatives of LinkedIn China.

Jump to questions:

1:42: LinkedIn is the only western social media allowed in China, in terms of numbers, how large is the LinkedIn China community?

4:03: What are the demographics of LinkedIn users in China?

7:35: Is there a Chinese platform equivalent of LinkedIn?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share how LinkedIn can be used effectively for businesses and individuals. With the current global pandemic, they tell us how to leverage LinkedIn for networking and building an online community as well as how WeChat comes into play for their 3000-member LinkedIn community in Shanghai.

Jump to questions:

1:42: How can a LinkedIn user or company better take advantage of LinkedIn groups?

3:18: How can one merge online and offline communities on LinkedIn to expand their audience?

4:48: How can companies in China use LinkedIn local?

Listen & Subscribe Apple Podcasts:

YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh

Soundcloud: https://soundcloud.com/user-177979339/tracks

Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072

Website: https://daxueconsulting.com/

What is Daxue Talks?

Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.