Day 3 of the Close Smarter Christmas Series
Today we’re breaking down the real reason so many sales calls fall apart — and it’s not pressure, objections, or the seller being hard to read.

The truth?
 Most salespeople are solving the wrong problem.

Sellers rarely reveal their real issue upfront, and when you make assumptions too early, conversations go sideways fast.

In this episode, I cover:

• The hidden problem most reps miss
• Why sellers stay surface-level
• The one question that reveals what’s actually going on
• How to stop jumping ahead too early
• What top closers do differently
• How this shift instantly increases your close rate

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If you’re serious about improving your sales conversations, this is where everything lives — frameworks, examples, and tools we reference on the show.

Ask better questions. Close smarter.