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There almost are too many things to talk about for this one episode, but I’ll try and keep it brief.
Todd got an “influencer” kit from ABInBev, which bought Hoop Tea. If you’re not familiar, Hoop Tea was developed in Ocean City as a beer alternative in the style of things like Mike’s Hard Lemonade. This was before every local brewery realized it was cheaper to just hook up their alcohol to their club soda dispenser, but that’s a story for another day.
Then point is Todd isn’t an “influencer” in the normal sense. Instead, he’s someone who knows his way around an area and topic. He’s more an expert. An influencer will take their picture with any dumb thing they’re paid to take their picture with. Todd promotes local things whether or not he’s being paid to because that’s kind of his style.
We also talk about Substack ‘Notes’ which is something we’d love to see you on if you play Substack. I talk at length about how Substack is becoming a place where there are no such things as influencers, which is so pleasant.
So.
If you miss the old days of social media where random info trumped trolling and “influencing” seriously consider joining us. You can find my substack here (sometimes it’s political, other times it’s just strange):
Is the government really trying to limit communication on TikTok or are we witnessing the first virtual trade war? Todd and Tony tackle the tough questions.
Show note links:
This week I was a little less prepared than normal for the history portion of the show, but I got a doozy of a story anyway. It’s about the hobo jungle that used to be near my house.
It ties in well with a story I wrote about the Norfolk Southern train derailment in Delmar.
Lewes, Delaware and Cape May N.J. first broached the possibility of establishing ferry service in 1919, but didn’t get the deal done until the 1960s. This week, we take a look at 1938 when the Lewes mayor argued that it would make a better tourist attraction than commercial fishery.
Also, social media, a poetry-reading critique and J. Edgar Hoover’s Christian White Nationalist Army.
In this episode, Todd and Tony consider the difference between an owner having a brand and a company having one. In our “Willfully Ignorant” section we read a story from Berlin’s history about a farmer who punished his 8-year-old by auctioning him off in the street. Ah, the good ol’ days!
In this week’s episode, we revisit the story of the WPA project that installed the jetty down at the north inlet. We also imagine the Ocean City causeway as it was.
This week, Todd and Tony discuss the implications of AI on their own work. In the history portion, they recount the story of Bethany Beach’s founding by reading an interview with a 90-year-old woman published in 1938. She got there by train, boat, horse, boat and mule, but there was very little traffic.
In this episode we discuss the eary days of the fight about what Dewey Beach should be, Todd’s work at the Freeman Pavilion and why it’s a waste of energy to turn your social media over to whomever seems to have some time on their hands.
If you’d like to discuss the show, feel free to comment below, even from your email.
Happy New Year! We’re finally back and we’ve added a new feature. If you’re a regular listener, you may recall that each week we have a feature called “One Cool Thing” where we highlight our week. Todd still will be sharing his weekly adventures in digital marketing, but we’ve tweaked mine a bit because I honestly rarely leave my house.
Starting this week we’ve added a history component to the show wherein I pick an old newspaper story about Delmarva and Todd and I get to experience the Eastern Shore as it was. The good ol’ days, if you will.
We kick off with an account of the Delmarva Chicken Festival from 1971. The year is critical because, to my absolute shock, women still didn’t have first names in the 1970s according to the Baltimore Sun.
The winners of the chicken cooking contest that year were:
Mrs. Thomas H. Young, Mrs. Ronald Powell, Mrs. Thomas W. Piantek and Mrs. John Petrelli.
I guess if they wanted names they wouldn’t have gotten married. For instance, Miss Beverly Green of Princess Anne (who was named Delmarva Poultry Princess) and Miss Kimberly Ann Phillips (who was named Little Miss Delmarva Poultry Princess), had their first names consigned to history because they didn’t yet have the burden of a husband.
By the way, if you know Kimberly Ann Phillips, tell her we said, “Hello.” If you are Kimberly Ann Phillips, “Hello!”
Other early 70s novelties include Frank Perdue discussing his plans to sell chickens under his own name and “cookbook author” James A. Beard commenting on his experience as a judge.
If you remember anything about this festival (which ended in 2014 probably as a result of women having first names) please share them below.
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