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If you feel you need to define your business identity, I call the expert to help you get out of that awkward journey.

I'm joined by branding expert Dana Spano who shares her journey and tips on how to win people's hearts by establishing an impeccable branding identity. Dana and I uncovered one of the most frustrating parts of the business: branding and how it will play an essential role in your success. More than just aesthetic, Dana shares with us the deeper layers of brand identity and how your unique story and message can put you right in the middle of the spotlight. Additionally, she explains the fundamentals of creating a personal brand that will help you access business prospects. Come along; this will be a helpful episode if you're eager to discover your genuine brand identity to aid in your better understanding of your company.

Whether you're a solopreneur or running a company, if you want to attract more clients and grow your business, this episode is for you!

About Dana Spano :

Dana Spano is on a mission to revolutionize the world of Brand Identity Strategy for Soloists and Small Businesses.

Initially, she was on the path to uncovering human psychology's mysteries, but fate led her to a more purposeful role, branding. Her love for Human Psychology and Graphic Design met and led her to the world of corporate Brand Identity Strategy. She has served 10 years as a Lead Strategist or contracted Creative Director for companies in the Education, Women's Health, and Eyewear spaces.

‍With all those experiences, she is now managing her own branding business, Day Studios, which is designed to develop your business into a brand that people recognize, trust, interact with, respect, and revere.

Must-listen Moments:

[08:55] The buzzword of the century is 'authenticity.' How do we bring more authenticity into our business? Because not too long ago, corporations realized that people aren't buying into ideals and aspirations as much as they are authentic.

[14:28] When it comes to branding, one of the most important things you can do is bring your personality into it. This clarifies your purpose even further and shows what works for you on an intense level. Your branding will be much more successful if you're true to yourself.

[33:44] YI think branding around your humanity is a little bit more realistic. Branding is such a psychological game, and the aesthetics and your identity should resonate with people's psyches to help your business.

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