In this episode, Dayany Peredo sits down with Chris Lee, President of Earthworks, to explore the defining moments of his 27-year career and the mindset shifts that scaled a family business into a landscaping powerhouse.
Chris shares the raw reality of his upbringing on a Colorado farm, lessons in accountability and hard work that he once resented but now credits as his greatest blessings.
From nearly taking a corporate consulting job to choosing the path of entrepreneurship in Texas, Chris discusses the challenges of scaling, the "anti-climactic" reality of hitting a $10 million revenue goal, and why he stopped focusing on five-year plans to prioritize "stacking good days".
Key topics in this episode include:
The "Accidental" Career: How a last-minute phone call from his mother changed Chris's professional trajectory forever.
Sales vs. Compliance: Why Earthworks separated recruiting from HR to treat talent acquisition as a high-stakes sales function.
Leading Through Crisis: The "catastrophic" 2015 H-2B visa cap that forced management back into the field and inadvertently forged an unbreakable company culture.
The Power of Vulnerability: Why "I screwed up" is one of the most important phrases a leader can master.
Controlling the Controllable: Shifting focus from rigid revenue targets to the daily processes that guarantee long-term success.
Whether you’re a business owner navigating scaling pains or an aspiring leader looking for a fresh perspective on resilience, this conversation offers a masterclass in staying grounded while building big.
Remember to tune in on Climbing. every month!
Intro & Outro Music:
Title: No Quit
Artist: Ketsa
Source: Free Music Archive
License: CC BY 4.0