What comes to mind when you think of the word ‘brand?’ Most people might think...logo, right? Well, we are here to change your mind. Justina, our local branding expert, is going to sit down with you and go step by step through the branding process!

Have you ever felt like you were being held hostage by your teachers or parents and you just wanted to be able to tell them ‘No’? 

Having the courage to say ‘No’ can be hard mostly because we can be limited by our own fear of resolving conflict in a negative fashion. There are times as an owner of a child care center, where you can’t compromise. Knowing you have the ability to say no, and should do it, can be a freeing experience. 

The goal is to encourage you to feel the power in saying no and not allowing teachers OR parents to walk all over you. Child Care owners are faced with some very hard choices almost daily. It might be something minor like a teacher asking for a day off, to something more major like not allowing a sick child to return until they are well.

Let this week’s episode empower you to say ‘No’ in those situations that often make you feel like you are being held hostage by your staff or parents.

Hiring child care teachers is becoming increasingly hard. It is now more important than ever to not only attract the best, qualified candidates, but to also make sure you are sharing your vision for your child care center and how this potential new employee will fit into that vision. Paint the picture of your vision for them, and make sure you follow through with that vision.

Listen today as our guest Heidi Gaugert, Curriculum Director - Leap Academy Childcare, talks about sharing that vision with potential teachers. Not only does she talk about sharing a vision and making sure the new employee is comfortable with that, but she also talks about how she sets them up for success.

You should never stop marketing. It really is that simple. Whether you are full with 500 children on your waitlist, or in desperate need of enrollment...your fundamental marketing strategies should never change.

In today’s podcast, listen to 4 areas you should always be focusing on marketing at your child care center - Foundation, Image, People, Community. Each area is discussed further, by talking about what that area entails and how to market to the areas and why. Listen now!

"We are all living through a time of uncertainty. A public health crisis is sweeping the world. Some centers are mandated to close. Others have been deemed essential to the city and asked to stay open. No matter which side you are on, we know the next few weeks and months will be hard, but we will get through this. The current state we are all in is one none of us have been through before, and one we will remember for a long time. As hard as it is to think about, this will not be the only time your child care center will face uncertainty.

Are you prepared for a fire or other natural disaster? What happens when the next recession hits? Do you have a plan in place if you are forced to close or are hit with a drastic drop in enrollment because of something out of your control? Listen in as we talk about how to use this time of uncertainty, to plan for times in the future!"

We all know, every person experiences life differently. Their perspectives are unique to the experiences they have. Those working in the child care industry are no different. Whether they are owners, directors, teachers, or support staff, they all have a unique perspective on the industry. 

Listen in as Caroline and Justina are joined by Maddie and Nick, both from Child Care Biz Help. Each person has a very distinct and very different perspective when it comes to child care and working at a child care center. Together they answer 10 very different, but very important questions which include: Does pay matter? You tour a center, what is something you see that is a deal breaker? Does online presence matter? Get the answer to those questions, and more in today’s episode!

Want our panel of experts to answer your question? Email it to [email protected]

In the growing age of social media, internet culture and short attention spans, it can be integral to your marketing and family relationships to explore different mediums of communication. Our favorite? Video! 

With the help of our local video expert, Maddie, Caroline and Justina take you through the process of integrating video into the marketing of your child care center. 

Caroline, Justina and Maddie go into great detail about how to tell your child care story and take you through a step-by-step process of getting your child care center ready for this type of media. Video editing software, to the tools that are needed is also covered. Be sure to take some notes!

Is it possible to have a productive work environment, be at the top of your field AND have fun at the same time? Of course, it is! Recognize the power of cultivating a fun and happy culture at your child care center. Encouraging and embracing fun can turn a bad day around, quickly.  Having fun, laughing and enjoying each day will create and maintain a positive working environment.

Learn how to build new relationships with your co-workers, and boost morale among your leadership and staff. Caroline and Justina really just want to have fun, while teaching you to have fun, so enjoy their funny stories and remember to laugh!

When is the last time you took an objective look at your online presence, the outside of your building and how your childcare center looks when you first enter? If you haven’t done this recently, now might be the time. 

How your center looks, feels and even smells when potential families or even staff walk in the door, could be the determining factor on whether or not a family or teacher enrolls or accepts a job. Make the most of that first impression in person and online. Listen as Caroline and Justina talk about how to make the most of that first few minutes!

Are you short staffed at your child care center and are your employees feeling the stress because of it? Are your employees feeling a lack of support or resources but aren’t telling you? Are your employees stuck in a rut and stewing in negativity and you don’t know how to change it?

Taking the time to reflect on the culture of your child care center can often be overwhelming, but is completely necessary if you want to impact change. How positive or negative your culture is, directly impacts your retention.

Listen today as Caroline and Justina tackle these hard topics with an air of calmness and understanding. Sit down as two childcare experts lead you through these deep waters and help form a clear plan towards a solution.