Guest: Corey Scholibo, Co-founder of Dayo.co
Host: Ryan Estes
Topic: Building a marketplace that pays users to use less social media

🧠 Key Takeaways

• Dayo’s Mission: Reduce screen time by rewarding users with daily credits redeemable for products.
• Unique Model: Incentivizes non-action—logging off instead of engaging.
• Mental Health First: Designed around APA guidance and Surgeon General warnings.
• Reward System: $5/day earned by staying under 30 minutes on selected apps.
• Brand Marketplace: Features top-tier DTC brands (e.g., JBL, Patagonia) and Portland-based businesses.
• Revenue Model: Affiliate margins on redemptions, future plans for Dayo debit card and credit system.
• Traction: 5,000+ users, top 10 on Product Hunt, fully organic launch.

📊 Frameworks Discussed

The Dayo Flow

1. Segment User: Why do they want to reduce screen time?
2. Track Behavior: Apple API monitors usage of selected apps.
3. Behavioral Nudge: Screen pops up after 30 minutes with a reminder.
4. Marketplace Redemption: Redeem earned credits for discounted products.
5. Behavioral Science: Inspired by studies on reward incentives.

Capitalism for Good Framework

• Tool ≠ Outcome: AI and social media can be constructive or destructive based on intention.
• Restorative vs. Extractive: Dayo offers a restorative economic model.
• Reasonable Tech: Encourages boundaries, not abstinence.

🔗 Resources & Mentions

• Download Dayo App
• Corey on LinkedIn
• Corey on Instagram
• APA Social Media Study
• Sweatcoin
• BlueSky Social
• Book Mentioned: Stolen Focus by Johann Hari

🎯 SEO Tags

Dayo app, social media detox, screen time tracking, reward-based app, attention economy, Corey Scholibo, startup founder podcast, AI and social media, mental health tech, Product Hunt fintech

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