DB Media

Tom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.

Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen in the industry over the past 18 years, and Tom talks about how the industry has grown and evolved, with more people than ever before having access to podcasting technology and platforms.

The main change that Tom discusses is the breaking down of the structures of what makes a technical podcast to where we are today with what the mainstream public thinks is a podcast. He explains how this has both positive and negative effects on the industry as a whole. On the positive side, it means that more people are exposed to podcasts and they can be consumed in different ways. However, it also presents challenges in terms of monetization and the overall definition of what a podcast is.

Tom and Danny discuss YouTube's recent entry into the world of podcasts. They question whether or not YouTube will be successful in this venture, and speculate on how the company will approach it. They also discuss the potential impact of YouTube's entrance on the podcasting community as a whole.

Key points:

03:47 The Evolution of Podcasting: From Technical Definition to Mainstream Media

05:50 Tom on the Future of Podcasting on YouTube

10:35 Twitter Spaces and Podcasting

12:14 Tom on the Importance of Trend Tracking in Podcasting

14:35 The Benefits of SoundCloud for Podcasting

19:11 The Impact of Podcasting on Advertising and Consumer Behavior

23:06 The Benefits of Advertising on Podcasts

27:31 The Future of Podcast Advertising: Education, Expectation Management, and Improving the User Experience

30:01 The Benefits of Programmatic Advertising

34:08 The Future of Podcast Advertising

Connect with Tom to get more insights like this:

• Sounds Profitable
• After These Messages (research paper)
• The Creators (research paper)
• Tom on Twitter

Contact me: [email protected]

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

Recommended resources:

• Captivate.fm
• Aweber email marketing
• Boomcaster remote interviewing
• My Podcast Reviews
• Reel.so audiogram creator

Mentioned in this episode:

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After an extended summer break (sorry, it was only meant to be a month but life got in the way!), Pod Chat returns next week, on Friday September 9 - woot woot!

My first guest is Tom Webster of Sounds Profitable, and former SVP at Edison Research. We spoke about data in podcasting, the recent After These Messages report that premiered at Podcast Movement, the opportunity for podcasters and advertising (including programmatic), and more.

Here's a snippet. I can’t wait to share the full episode soon!

Contact me: [email protected]

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

• Shure SM7B
• Motu M2 Audio Interface
• Sony MDR-7506 Studio Monitor Headphones
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Aweber email marketing
• Boomcaster remote interviewing
• My Podcast Reviews
• Reel.so audiogram creator

As children, we're unafraid to take risks. We see the world as one big adventure, and if we hurt ourselves along the way, our parents are there to make it better, and we move on to the next adventure.

Unfortunately, as adults, it seems we've forgotten the art of learning from our mistakes.

My equipment:

• Shure SM7B Microphone
• Motu M2 Audio Interface
• Sony MDR-7506 Studio Monitor Headphones
• Podcast Pro Boom Arm by Accu-Lite and O.C. White

Recommended resources:

• Captivate.fm
• Aweber email marketing
• Boomcaster remote interviewing
• My Podcast Reviews
• Reel.so audiogram creator

The soothing combination of white noise and a steady heartbeat, to ease the day away and settle to deep relaxation.

The deep sea envelopes as you explore, leaving you alone with your thoughts.

The day is over, the rain ride home awaits. Close your eyes and relax until your stop.

Too wet outside to hang your clothes, so relax while the tumble dryer soothes away the day ready for tomorrow.

The love between a grandfather and grandson is one that can't be touched, and far stronger than you or I.

My equipment:

• Shure SM7B Microphone
• Motu M2 Audio Interface
• Sony MDR-7506 Studio Monitor Headphones
• Podcast Pro Boom Arm by Accu-Lite and O.C. White

Recommended resources:

• Captivate.fm
• Aweber email marketing
• Boomcaster remote interviewing
• My Podcast Reviews
• Reel.so audiogram creator

Industrial chaos. Noises abound. Mechanical music drifts throughout. The future beckons.

The power of the sea. Nature at its most fierce and beautiful, as big wave after big wave breaks.