Disrupt Davao Podcast

DD24: Starting from Scratch: How Ray-An Rubio Built Collab Advertising into a Creative Powerhouse

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Welcome back to Disrupt Davao Podcast! In this episode, we’re diving into the creative and entrepreneurial world of advertising with Ray-An Rubio, founder of Collab Advertising. Ray-An shares his incredible journey from humble beginnings to leading one of Davao’s top creative and fabrication outfits, serving big names like Cebu Pacific, Honda, Grab, and the 30th SEA Games.

From self-learning design and technical skills to building a team that thrives on collaboration, Ray-An’s story is a testament to resilience, adaptability, and creativity. If you’re curious about what it takes to build a successful business in advertising or need inspiration to pursue your dreams, this episode is for you.


In This Episode:

Ray-An’s Beginnings in Advertising (00:05 - 07:17)

  • How Ray-An transitioned from a computer science background to advertising.
  • The role his brother’s creative studio played in shaping his career.
  • The early days of Collab Advertising, starting with basic printing services.


    • Breakthrough Moments and Big Projects (07:18 - 13:42)

    • Landing a game-changing project for the 30th Southeast Asian Games in 2019.
    • The shift from small-scale print jobs to handling large-scale campaigns and activations.
    • Insights on managing high-pressure, high-stakes projects.


      • Self-Learning and Team Collaboration (13:43 - 17:40)

      • The importance of self-learning in mastering design and fabrication.
      • How Ray-An built a team that collaborates effectively to deliver top-notch results.
      • His advice for avoiding burnout while juggling multiple responsibilities.


        • Navigating Challenges in Advertising (17:41 - 20:30)

        • Adapting to industry trends like digital billboards and new advertising platforms.
        • Building strong client relationships and maintaining quality across projects.
        • How Collab Advertising innovates while staying true to its mission.


          • Advice for Aspiring Entrepreneurs (20:31 - 24:17)

          • Ray-An’s tips for aspiring creatives and entrepreneurs:
          • Collaborate with people who uplift you.
            • Trust and celebrate your team.
            • The importance of loving what you do and staying focused on your goals.


              • Key Takeaways:

              1. Self-Learning is Key: Ray-An shares how he mastered design tools and fabrication through hands-on experience and persistence.
              2. Adaptability Wins: Whether navigating the pandemic or industry trends, Collab Advertising thrives by staying adaptable and client-focused.
              3. Building Relationships: Strong client relationships and a motivated team are at the core of Collab’s success.
              4. Follow Your Passion: Ray-An emphasizes that loving what you do makes all the challenges worth it.


                5. Supporting Collab Advertising

                For your branding, advertising, and fabrication needs, connect with Collab Advertising:

                • Facebook Page: Collab Advertising

                ...more
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                Disrupt Davao PodcastBy Regina Evangelista