Cada vez mais é possível ver discussões em torno de um tema que vem ganhando cada vez mais espaço: a responsabilidade social de empresas. Isso ocorre porque o consumidor está cada vez mais interessado em entender a procedência do produto que está usando, mas também compreender mais sobre seu papel em relação ao meio ambiente e ao futuro do planeta. É nesse cenário que as marcas têm adotado selos como o Cruelty Free a fim de minimizar seu impacto e atender às novas necessidades que vem surgindo. Para uma conversa aberta sobre o tema, Letícia de Sá recebe a Diretora de sustentabilidade e marketing da equipe Boticário, Diana Braga. Vem nesse bate-papo conosco! Intagram: @oboticário

In this first episode of HallowCast, it will be presented why this celebration is known as Halloween and its origin in the expression “All Hallow’s Eve”, so how about knowing more about this holiday? Play!

In the second episode of this series on Halloween, the origin of this celebration will be shown as a pagan ritual of the Celtic people and the appropriation of the custom by the Catholic Church, in addition it will be explained how the spread of the new custom by Europe and how the tradition reached the States United States of America.

Witches. Bats. Pumpkins. These are some of the best known symbols of Halloween, so in this episode you will get to know more about terrifying creatures, the origin of the character Jack O'lantern and the custom of going out asking for candy in neighborhood houses, in addition to discovering why pumpkins are used as a symbol of the celebration. Here we go!

In the last episode of this series, we’ll find out more about how this celebration happens around the world. From the customs of the United States to European countries like Scotland and Ireland, finally it will be shown how the tradition has been spreading through Brazil and gaining popularity in the country. Come with us!

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