Ben Callaghan is Senior Director of Brand and Client at Goodroot!
What Ben is interested in is converting future vision into real business value – powering the confidence of business leaders and inspiring engagement from partners, customers, and influencers.
Armed with years of experience in strategy, organisational consulting, and brand systems, Ben and I will de-mystify how design can drive purpose!
🎙 In today’s episode with Ben Callaghan, we discuss…
… his relationship to design, which is very much a catalyser to reaching goals beyond anything you could have imagined possible 💡
1) Ben’s entrepreneurial journey building Avant Skis 🎿
What was the place of design in this project?
How has design been a lever to push beyond your limits?
Did you take design beyond the only process of making skis?
Would you have done something differently?2) From entrepreneur to consultant at Fathom💡
How has Fathom evolved over time, from a traditional marketing shop to a consulting agency driving change, innovation and purpose?
What is Future Design?
How do you design artefacts of purpose?
How to spark change within a 100 yo organisation?
Have you been facing resistance? What are the challenges you faced?
How do you quantify the progress being made / ROI?3) Using design to improve healthcare at Goodroot 🏥
How to build engagement from language?
Has it been easy to advocate your work as Goodroot was already interested in design?
What is the difference between designing from the outside vs the inside?🗞 Subscribe to https://demystify101.substack.com/
To read the highlights of the interview as well as everything that has been said off the record #TGIW #OTR!
👁 You are listening to De-mystify
Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions!
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