Welcome back to the Dead Three Coaching Show! After a short break, George Evjen returns with a powerful message about purpose, discipline, leadership, and belief.

This episode unpacks what it really means to lead with intention—without needing to shout from a podium. Drawing inspiration from The Culture Code, George explores why the best leaders don’t rely on big speeches to create culture… they rely on small, consistent signals. And those signals? They build belief. They create elite environments. And over time, they define the culture of a championship team.

You'll hear about:

• Why purpose isn’t a one-time moment—it’s a daily rhythm
• The mantra of “Own the mission. Lead with purpose. Win with discipline.”
• Why your actions speak louder than your mission statement
• Personal stories from George’s family and coaching experiences that drive belief and development
• The role of consistent signals in shaping elite organizations
• The power of catchphrases, small acts of care, and reinforcing values daily

We outline three questions and three simple actions you can start today to elevate your team, reinforce your culture, and become the kind of leader people remember—not for one big moment, but for how you consistently showed up.

Three Actions to Take Today:

1. Choose Your Phrase: Pick one phrase or value and repeat it daily—until it becomes part of your team’s DNA.
2. Catch & Celebrate: Acknowledge someone who lives out your team’s purpose today—publicly, on the spot.
3. Check for Misalignment: Identify one area where your actions don’t match your values—and fix it.

Join the Movement:

We're not just selling a course—we're building elite teams, one person and one habit at a time.
👉 Explore our courses and services at: https://deadthreecoaching.com/services
👉 Join our community: https://community.deadthreecoaching.com

Connect With George:

Instagram: @deadthreecoaching
LinkedIn: George Evjen

#Leadership #Culture #PurposeSignals #OwnTheMission #DisciplineWins #CoachingCommunity #BeliefDrivesBehavior #EliteTeams

Episode Overview

What if the only thing standing between who you are now—and who you want to become—is the strategy you’re using today?

In this episode, we unpack a powerful quote from The Summit Mindset:

Growth doesn’t happen by accident. It happens when you refine your approach, align your habits, and start making choices that reflect your future—not your past.

Inside this episode, we explore:
 ✅ How to identify and close the gap between your current and future self
 ✅ Why habits and environments shape your trajectory
 ✅ A simple framework to map your path forward with clarity and momentum

Whether you're chasing personal growth, professional goals, or a mindset upgrade—this episode is for anyone ready to elevate who they are to match what they want.

Key Takeaways from This Episode

✔ Growth starts with honest self-awareness—without judgment.
 ✔ Visualize your future self in vivid detail.
 ✔ Align your daily actions with the future you want to create.

Three Questions to Consider

1️⃣ Who is the version of yourself you admire most—and how often do you act like them?
2️⃣ What recurring habit or mindset is keeping you stuck?
3️⃣ Are your current routines shaping the future you actually want?

✅ Three Actions to Take Today

1️⃣ Name Your Future Self
Write a paragraph describing who you want to be one year from now—mentally, physically, professionally, relationally.

2️⃣ Audit Your Days
Identify one repeated action that doesn’t belong in your future life. Replace it with one that does.

3️⃣ Choose a Keystone Habit
What’s one habit that, if done daily, would change everything? Start it today. Don’t break the chain.

Episode Overview

Leadership isn’t about authority—it’s about belief.
 In this episode, we break down one of Simon Sinek’s most powerful quotes:

Whether you’re leading a team, launching a business, or raising a family, leadership starts with seeing what others don’t—and inspiring them to build it with you.

In this episode:
✅ Why visionary leaders think long-term, not just urgent
✅ How to turn abstract vision into a daily, tangible direction
✅ What it takes to speak with clarity, purpose, and emotional resonance

Key Takeaways from This Episode

True leaders don’t just manage the moment—they imagine the future.
 ✔ They step away from urgency to ask, “What do I truly believe is possible?”
✔ They paint vivid pictures of success—what it looks like, feels like, and why it matters
✔ They move people by tying every action back to that vision

Vision is powerful—but only if people can see it, feel it, and get behind it.

✔ Great leaders don’t just communicate—they rally
✔ They speak with conviction, not complexity
✔ They use stories to create connection—not just slides to share strategy

Three Questions to Consider

1️⃣ What’s the clearest picture you can paint of the future you want to create?
2️⃣ Are you communicating your vision daily—or only during strategy sessions?
3️⃣ How does your team feel when they hear you talk about what’s ahead?

Three Actions to Take Today

1️⃣ Clarify Your Vision – Take 10 minutes to write down what success looks like one year from now—for your team, your company, or your life.

2️⃣ Communicate It to Someone – Share your vision with someone this week. Make it simple, inspiring, and real.

3️⃣ Reinforce It Daily – Connect today’s actions, decisions, or conversations back to the future you’re building.

Final Thought

Leaders aren’t just doers—they’re dreamers who take action.
 But more than that, they’re builders who can clearly declare what they see—and then guide others to help make it real.

The moment you speak your vision with clarity, you begin to make it possible.

Join the Conversation

👉 Follow me for more leadership and high-performance insights:

• Instagram: https://www.instagram.com/deadthreecoaching
• LinkedIn: https://www.linkedin.com/in/gevjen

👉 Join the Lead Build Community for weekly tools and coaching:

• Website: https://deadthreecoaching.com
• Newsletter: https://deadthreecoaching.com/newsletter
• Community: https://community.deadthreecoaching.com

Episode Overview

What if your greatest challenges weren’t holding you back—but building you up?

In this episode, we unpack a deceptively simple quote that carries massive weight:

It’s not just about staying positive—it’s about reclaiming your power.
We talk about the mindset shift that separates reactive thinking from resilient growth, and how to start using your hardest moments as fuel instead of friction.

In this episode, you'll learn:
 ✅ How to reframe adversity into meaningful progress
 ✅ Why tracking your gains builds confidence and clarity
 ✅ How resilient people use perspective to bounce back stronger

Whether you're leading a team, raising a family, or facing personal battles—this one will hit home.

Key Takeaways from This Episode

From Victim Mode to Empowered Mindset

✔ Most people ask: “Why is this happening to me?”
✔ But the most successful leaders flip the question: “What is this here to teach me?”
✔ Your pain has a purpose—but only if you decide to use it.

Try this shift:

• Replace “I failed” with “I learned.”
• Replace “I have to” with “I get to.”

Building Resilience, One Day at a Time

Resilience isn’t a gift—it’s a practice. It’s built by:
 ✔ Tracking progress, even when it feels small
 ✔ Reframing setbacks into preparation
 ✔ Modeling vulnerability and bounce-back for others

Three Questions to Reflect On

1️⃣ Where in your life are you currently reacting instead of reframing?
2️⃣ What past hardship ultimately helped you grow the most?
3️⃣ How can you see today’s challenge as a setup, not a setback?

Three Actions to Take Today

1️⃣ Rewrite the Story
Take one frustrating situation and write three ways it could be working for your growth.

2️⃣ Teach the Mindset
Share this “life happens for you” perspective with someone on your team or in your circle.

3️⃣ Track the Gain
Start a daily “win” journal. No win is too small. Momentum builds from acknowledgment.

Join the Conversation

👉 Follow for more leadership and growth content:

• Instagram: https://www.instagram.com/deadthreecoaching
• LinkedIn: https://www.linkedin.com/in/gevjen

👉 Join our Lead Build Community for deeper conversations and weekly tools:

• Website: https://deadthreecoaching.com
• Newsletter: https://deadthreecoaching.com/newsletter
• Community: https://community.deadthreecoaching.com

Episode Overview

In a world full of constant demands, distractions, and shiny opportunities, focus feels like a luxury.
 But what if the key to breakthrough success isn’t about doing more—but about doing less with unapologetic clarity?

In this episode, we explore a powerful quote:

If you’ve ever felt spread thin, overwhelmed, or off-track, this episode will help you:
 ✅ Refocus on what matters most
 ✅ Learn how to say “no” without guilt
 ✅ Build a calendar that reflects your real priorities

Key Takeaways from This Episode

The Hidden Power of Prioritization

Most people don’t fail because they lack ambition—they fail because they can’t protect their priorities.

✔ Every "yes" is a trade-off
 ✔ Every "maybe" is a slow leak of energy
 ✔ Every distraction disguised as “urgency” keeps you from long-term progress

Saying No Isn’t Rude—It’s Responsible

In high-performance environments—sports, business, life—saying no is leadership.

You say no to:

• Distractions
• Ego
• Chaos pretending to be opportunity

Three Questions to Clarify Your Real Priorities

1️⃣ What’s the ONE thing that matters most this week?
 Focus your schedule, energy, and attention around it.

2️⃣ What have I said “yes” to that’s pulling me off course?
 Audit your calendar. Cut or delegate what doesn’t support your goals.

3️⃣ Where do I need the courage to say no?
 A meeting, a project, a commitment—or maybe an outdated mindset.

Three Actions to Take Today

1️⃣ Identify Your Top Priority for the Week
 Write it down. Guard it like your future depends on it—because it does.

2️⃣ Audit Your Commitments
 Go through your schedule. What needs to go? Free up space for what matters.

3️⃣ Practice a Positive No
 Say no with kindness, clarity, and zero guilt.

What if your biggest goal isn’t big enough?
In this episode, we explore the powerful idea behind one of Ray Dalio’s most striking quotes:

This episode is a call to stop playing it safe and start thinking heroically. If your goals don’t scare you, stretch you, or challenge everything about your habits, then maybe you’re not aiming high enough.

 ✅ Set goals that truly stretch your identity and performance
 ✅ Eliminate comfort and excuses from your process
 ✅ Take consistent, bold action—starting today

Key Takeaways from This Episode

What Makes a Goal “Unattainable”?

Most of us set goals that are safe, manageable, and logical. But Dalio challenges us to go further—toward the impossible.

✔ Unattainable goals demand a new level of clarity, execution, and discipline
 ✔ They force you to break old patterns and abandon comfort zones
 ✔ These goals don’t just measure progress—they redefine who you become

Ask yourself:

• What’s the dream you’ve stopped speaking out loud because it feels too bold?
• What would change if you actually committed to chasing it?

Three Actions to Take Today

1️⃣ Write the Goal You’ve Been Afraid to Say Out Loud

• Not the “safe” one.
• The one that makes your heart race.
• The one you’d pursue if fear didn’t get a vote.

2️⃣ Identify One Constraint You Need to Eliminate

• Time? Distraction? Doubt?
• Name it, plan it, remove it.
• Progress starts with making room for possibility.

3️⃣ Commit to 7 Days of Bold Action

• Pick one action per day that supports your “unattainable” goal.
• Go all-in for one week.
• Track your progress. Reflect. Adjust.

🔥 Unattainable goals aren’t impossible—they’re invitations to rise.

You can’t reach the summit if you don’t know where you’re starting—or where you’re headed.

This episode is about the power of self-awareness and strategic thinking when it comes to chasing big goals. Inspired by The Summit Mindset, we explore how the highest achievers don’t rely on luck or momentum—they operate with a clear, honest understanding of themselves and a detailed plan to match.

In this episode, you’ll learn:
✅ Why self-awareness is the foundation of strategic growth
✅ How to use your strengths and weaknesses as fuel for the climb
✅ Three practical tools to help you stay aligned and intentional

Whether you’re leading a team, building a business, or climbing your personal mountain—this episode will challenge you to stop winging it and start mapping it.

Why Self-Awareness and Strategy Go Hand-in-Hand

Ambition and hard work are important—but without direction, you’re just burning energy.

✔ Self-awareness gives you the starting point.
 Know what energizes you. Know what drags you down. Know your story—and own it.

✔ Strategy gives you the map.
 A well-thought-out plan doesn’t limit your growth—it amplifies it.

Three Practical Moves for Strategic Clarity

✅ 1. Run a Strength + Weakness Audit
 Take 5 minutes. Grab a sheet of paper.

✅ 2. Build a Daily Vision Tracker
 Break your long-term vision into daily moves.

✅ 3. Create a Strategic “Stop Doing” List
 Success isn’t just about what you do—it’s also about what you stop doing.

Three Actions to Take Today
1️⃣ Use One Strength Today – Choose a strength you’ve been neglecting—and put it to work.
2️⃣ Build a 7-Day Goal Plan – Write out a one-week roadmap that moves you toward your biggest current goal.
3️⃣ Drop One Bad Habit – Be honest. What’s one mindset, excuse, or habit you need to leave behind to move forward?

Getting pushed by a teammate doesn’t always feel good—but it often means they care.

In this episode, we explore how trust transforms feedback, conflict, and accountability into tools for growth—not tension. When there’s trust on a team, pushback feels like support, not criticism.

We break down:
 ✅ Why trust isn’t about being nice—it’s about being real
 ✅ How to build a team culture where healthy conflict is welcomed
 ✅ Three ways to develop trust that fuels accountability and high performance

If you lead a team—or want to be part of one—that challenges each other to get better, not just get along, this episode is for you.

Three Ways to Build a Trust-Driven Team

✅ 1. Redefine Conflict as Commitment
 Most teams avoid conflict. Great teams embrace it.
 Conflict means people care enough to speak up, because they’re invested in the outcome.

✅ 2. Encourage Constructive Pushback
 The best ideas often come from respectful disagreement.
 Trust deepens when team members know they’re safe to speak up—even if they see things differently.

✅ 3. Model Vulnerability as a Leader
 It starts at the top. When leaders admit mistakes and ask for feedback, they set the tone for psychological safety and openness.

Three Actions to Take Today
1️⃣ Ask for Feedback – Invite one team member to give you honest input on how you can improve.
2️⃣ Recognize a Push – Think back to a time someone challenged you in a positive way—and thank them for it.
3️⃣ Start a Trust Ritual – Open team meetings with a quick check-in or gratitude share to strengthen connection.

🔥 Great teams don’t avoid tension—they use it to get better. Start building the kind of trust that fuels growth.

In a world full of distractions, being present is one of the hardest but most valuable skills to develop. We’re constantly pulled in different directions—notifications, deadlines, worries about the future, regrets about the past. But the truth is, the only thing we ever truly have control over is right now.

In this episode, we dive into:
 ✅ Why presence is the key to better decisions, relationships, and success
 ✅ The three core pillars of presence—Awareness, Acceptance, and Engagement
 ✅ How to train your mind to focus on the now and eliminate distractions

If you struggle with distractions or find yourself constantly thinking about the past or future, this episode will help you refocus and master the present moment.

Key Takeaways from This Episode

Why Presence Matters

✔ The present moment is where action happens. It’s the only place you can make an impact.
 ✔ When we dwell on the past or stress about the future, we miss the opportunities right in front of us.
 ✔ Being present isn’t about ignoring the future or forgetting the past—it’s about fully engaging with what’s happening now so we can build a better future and learn from our past.

The Three Pillars of Presence

✅ 1. Awareness – Recognizing When You're Distracted
 Most of us operate in autopilot mode—physically present but mentally elsewhere. True presence starts with awareness.

• Pause and Observe. Check in with yourself throughout the day—where is your mind?
• Create Distraction-Free Zones. Set boundaries for when and where you check your phone or email.
• Practice Active Listening. Instead of thinking about what to say next, be fully engaged in conversations.

✅ 2. Acceptance – Letting Go of the Past and Future
 We resist the present because we’re stuck in regrets or anxieties. But presence means accepting where you are and embracing uncertainty.

• Reframe Your Perspective. Instead of thinking, I should have done this differently, ask, What can I do now?
• Release the Need for Perfection. The present isn’t about getting everything right—it’s about showing up fully.
• Breathe. When stress pulls you into the past or future, use deep breathing to anchor yourself in the now.

✅ 3. Engagement – Taking Action in the Moment
 Being present isn’t passive—it’s about fully immersing yourself in what you’re doing.

• Single-Task Instead of Multi-Tasking. Give 100% to one task at a time.
• Set Intentions for Each Activity. Before starting something, remind yourself why it matters.
• Find Flow. Engage in activities that challenge and absorb you completely.

Three Actions to Apply This Today
1️⃣ Pause and Check In. Throughout the day, ask yourself, Am I fully present right now? If not, refocus.
2️⃣ Eliminate One Distraction. Choose one thing (social media, emails, background noise) to limit for deeper engagement.
3️⃣ Savor One Moment. Whether it’s a conversation, a workout, or a meal—slow down and fully experience it.

Success isn’t just about talent or intelligence—it’s about belief. The highest performers in any field have an unshakable self-belief that drives them to take action, adapt, and persist through obstacles.

In this episode, we break down:
 ✅ Why self-belief is the ultimate edge that separates leaders from followers
 ✅ The three core pillars of self-belief—Confidence, Initiative, and Optimism
 ✅ How to build the habits and mindset that make success inevitable

If you’ve ever struggled with self-doubt or hesitated to take action, this episode will help you develop the confidence to execute, the initiative to move forward, and the optimism to turn challenges into opportunities.

Key Takeaways from This Episode:

Self-efficacy—the belief in your ability to influence outcomes—is the foundation of high performance.

✔ High performers don’t wait for the perfect moment.
 ✔ They trust themselves to figure it out as they go.
 ✔ They take action, knowing that learning and growth come from doing.

The Three Pillars of Self-Belief

✅ 1. Confidence – Trusting Yourself to Execute Under Pressure
 Confidence isn’t arrogance—it’s the quiet trust in your preparation and abilities. It’s built through small wins and consistent action.

• Track Your Wins – Start a Confidence Log and write down every success, no matter how small.
• Step into Challenges – Get comfortable with discomfort by pushing into situations where you must perform.
• Develop a Competence Loop – The more you practice, the more competent you become—and confidence follows competence.

✅ 2. Initiative – Taking Action Without Waiting for Permission
 The people who win in life and business aren’t the ones who wait—they’re the ones who step forward when others hesitate.

• Stop Waiting for Perfect Conditions – The right moment will never come—act now.
• Create a Daily Action Challenge – Do one bold thing every day that moves you forward.
• Adopt a 'Figure It Out' Mindset – Instead of hesitating, commit to problem-solving on the go.

✅ 3. Optimism – Seeing Challenges as Opportunities for Growth
 Optimism isn’t naive positivity—it’s a strategic mindset shift that fuels resilience and long-term success.

• Reframe Setbacks – Instead of asking, "Why did this happen to me?" ask, "What can I learn from this?"
• Surround Yourself with Growth-Minded People – Negativity kills momentum—choose your circle wisely.
• Develop a Resilience Ritual – End each day by reflecting on one challenge you overcame and what it taught you.

Three Actions to Take Today

 1️⃣ Audit Your Mindset – Identify where self-doubt is holding you back and commit to shifting your perspective.
 2️⃣ Take One Bold Action – Step into a challenge today, even if you feel unsure. Growth comes from doing.
 3️⃣ Reframe Obstacles as Lessons – Train yourself to see setbacks as opportunities for learning and growth.