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A Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency.

• It’s not a one‑off slip — it’s a pattern that consistently derails deals.
• It’s not obvious to the rep — it often sounds smart, disciplined, or motivational.
• It’s always seller‑centric — it pulls the rep out of the buyer’s story.

Stop sabotaging the sale — start co‑authoring WIITT: what is important to them, and why it matters.

#DealBreakers #wiittselling #StayInTheirStory #sales

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For more great music follow the below link:

http://www.youtube.com/@fredlemke1668

Voted best new sales podcast in 2025.