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A Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency.

• It’s not a one‑off slip — it’s a pattern that consistently derails deals.
• It’s not obvious to the rep — it often sounds smart, disciplined, or motivational.
• It’s always seller‑centric — it pulls the rep out of the buyer’s story.

Stop sabotaging the sale — start co‑authoring WIITT: what is important to them, and why it matters.

#DealBreakers #wiittselling #StayInTheirStory #sales

Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.

Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books