The Value Builder Podcast

Deal Deep Dive: Rockford IL Mixed-Use Center


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In this Deal Deep Dive episode of The Value Builder Podcast, Saul Zenkevicius breaks down a 155,000-square-foot mixed-use property he recently toured in a mid-sized Illinois town. With stable tenants like Dunkin’ Donuts, Anytime Fitness, Ace Hardware, and fully leased medical offices, the deal presents two distinct paths: a light value-add strategy with quick upside, or a long-term cash-flowing hold. Saul walks through his underwriting, leasing analysis, and the offer process—sharing how he navigated seller expectations, avoided overpaying, and left the door open for a more favorable re-entry.

🎯 You’ll learn:

  • Why this retail-office asset has hidden upside despite surface-level stigma

  • Two potential plays: value-add flip vs. 10-year hold

  • How leasing mix and medical tenants reduce downside

  • The power of pulling your offer—and getting invited back

  • What to look for when a property looks like a mall but acts like a cash cow

    Whether you’re chasing your next deal or sharpening your acquisition strategy, this episode shows how to stay flexible, make smart offers, and spot value beyond first impressions.

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    The Value Builder PodcastBy Saul Zenkevicius