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As a Personal Branding Consultant, Executive Career Coach, Online Business Strategist - Professor Nez will inspire you to grow your impact and income online.

Nez coaches and consults individuals, brands and businesses on discovering their core identity, amplifying their message, and sharing their story with the world so they can earn more, grow faster and stress less.

Are you ready to do that? I know we are! Let's get ready to join the Creator Economy and soak in all the knowledge that Professor Nez has to share with us!

👤Connect With Professor Nez:

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Winnie Sun is one of the most followed financial advisors on social media today. With more than 17 years of experience in the financial services industry, Winnie serves on the CNBC Financial Advisor Council, has been selected as Investment News’ Twenty Women to Watch*, is a frequent speaker at national events, appears on CNBC’s Closing Bell, Fox Business News, and Cheddar TV as a market commentator, is a regular contributor to Forbes, NerdWallet, Influencive, MoneyTips, ModernMom, Galtime, Bloomberg’s AssetTV, is the host of TuneIn radio’s business show Renegade Millionaire, appears on CBS as a finance professional, and is quoted in publications including The Wall Street Journal, CNBC, ABC, The New York Times, Yahoo! Finance, AOL Finance, HuffPost LIVE, theStreet TV, USA Today, TheStreet show, Rep Magazine, OnWallstreet Magazine, Financial Planning Magazine, FA Magazine, AdvisorOne Magazine, GreersOC, Orange County Business Journal, Orange County Register, OC Metro, OC Family, and many others.

As an independent wealth advisor, Winnie is regularly called upon to educate large corporate and nonprofit groups on planning strategies. Winnie has been honored with invitations to attend the conference for Barron’s Winner’s Circle for Top Women Financial Advisors beginning in 2006 to present, named Investment News’ 20 Women To Watch, and coined “The Wealth Whisperer” in

OC Metro’s “40 under 40” recognition***, and awarded first place in Rise Ranking’s 2017 Women in Finance Power 100 list.

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Are you struggling to find that voice for your brand or business? Have you ever considered being a voice actor? On this episode of Dealcasters, we are joined by one of the best, Jodi Krangle.

Jodi has voiced national and international commercial campaigns for companies like Bissell, Kraft/Capri Sun and Visit Orlando, narrated documentaries, corporate videos for Fortune 500 companies and has been the narration voice for shows on many TV Networks Worldwide.

Get ready to learn the power of voice for growing your brand.

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Do you struggle with growing business relationships that last? Did you know there is such a thing as relationship marketing? You get to hear from Jessika Phillips today on Dealcasters.

Jessika is founder and owner of the NOW Marketing Group. She has become one of the leaders in the digital marketing industry through her use of relationship marketing and her CARE method. She is a highly sought after speaker and consultant to forward-thinking businesses that are looking for more than an increase to the bottom line.

Get ready to build your “know, like, and trust” and hear how your business relationships can lead to a lifetime of success.

This Full video episode available for free at: https://rebrand.ly/JessikaDeal

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Have you always wondered if there is money to be made in livestreaming? On this episode of Dealcasters, we talk with Ross Brand about the roadmap to livestream monetization.

The Livestreaming Legend Ross Brand has made the transition from radio broadcaster to a leader in the livestreaming industry. Ross started livestreaming in the days of Blab and has stayed on top of the continuing changes in the industry. Ross tells you how anyone who puts forth the effort can make money on their live streaming show.

Get out your notebook and prepare to get some money making tips.

Ross Brand's new book, featuring contributions from 60+ legends in the livestreaming industry is available on Amazon! https://amzn.to/2V5hsKg

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Are you ready to grow your digital influence? On this episode of Dealcasters, we talk with The Leading Social Media Strategist in the Digital Space - Neal Schaffer.

Neal has written four books including his latest, The Age of Influence. He is a keynote speaker and consultant, University Educator, and a Fractional CMO. He works with influencers and companies to help them elevate their brand.

This Full video episode available for free at: https://rebrand.ly/NealSchaffer

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Are you worried about how you look and sound on camera? Do you ever stop your content idea right in its tracks, when that fear grips you right before you go live on this episode of deal casters, we're joined by “the manly Pinterest guy,” who's also the international speaker and visual marketing consultant Jeff Sieh, who specializes in Pinterest, Instagram, and also a live video. He's also worked with some of the largest brands in the space. And brings his knowledge, expertise, and experience to the Dealcasters stable. So pull up a chair, grab your favorite beverage and get ready to get manly!

This Full video episode available for free at: https://rebrand.ly/https://rebrand.ly/SiehDeal

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Full Episode Transcript:

Are you worried about how you look and sound on camera? Do you ever stop your content idea right in its tracks, when that fear grips you right before you go live on this episode of deal casters, we're joined by the manly Pinterest guy. Who's also the international speaker and visual marketing consultant Jeff Sieh, who specializes in Pinterest, Instagram, and also a live video. He's also worked with some of the largest brands in the space. And brings his knowledge, expertise, and experience to the Dealcasters stable. So pull up a chair, grab your favorite beverage and get ready to get manly.

This is fun. I love, I love not having to press all the buttons, you know, you just show up and that's you guys. You're the talent today. Lean back and just.

So, so Jeff, tell us about, you know, how did you end up in social media? I know you've been in it for, for quite a while. T tell us the Jeff C's story. Cause it probably could be a movie or even a book if it isn't already. Uh, yeah. And Brad Pitt should be play me. I think so. No. So the funny thing is that Jim and I, and Jim and I met over here at Google plus that's where it all.

Started for me, actually, what I did is I had this little, um, like digital agency here in Longview. I did, you know, commercials. I got into video when nonlinear editing systems first came out like Adobe premier, which I've been using since it came out. Um, and I started doing the social media thing to start telling my clients they needed to do it.

And I'm like, well, I better do it too. Started writing a blog. And I wrote this blog called manly Pinterest tips. Number one, where it was, uh, my daughter and I sharing a secret board. It kind of blew up and back then in the day before Facebook and all these other places, Google plus and Google Hangouts were like the wild West.

Of, um, live video. I remember we went, I went to South by Southwest with Ronnie Benzer, who was this Google Hangouts guy about video. And we interviewed the guy cows talking before I knew him with this contraption, like on this pole with we duct tape, like a, like a, a cell phone and we call people back and it was just, and it had a speakers that we had hanging off of it.

It was this jury rig thing because it was the wild West of live video started doing that. Um, Google plus went nuts. I started a live show over there in Hangouts, all manly Pinterest tips, because everybody wanted me to do one, uh, that led to me getting a gig at social media examiner, um, doing their Pinterest and then they had me speak.

And then I've been speaking there ever since. I think I spoke there. I was the fifth time I did it. That's it. I mean, that's how it all started. I can trace it all back to those little circles on Google plus. Well, and I can tell you, Chris, one of the most eye-opening things to me, and this was probably, I think it was 2017, uh, when Jeff was speaking and it's like, I learned all this stuff about fonts and colors.

And as like, it was like mind blowing to me because, you know, I had just started in social media and, you know, I was like, wow, I'm thinking way too simple. But. You know, Jeff, I know that's something I'll never forget. And of course, you know, you, I think you were also even, uh, doing something with, uh, Rebecca as well.

And, uh, and yeah, and then we've, uh, had a chance, you know, it was unfortunate this past year. We didn't get to hang out in, uh, San Diego, but it's always, it's always been fun to get to, to hang out with you and Eric and some of the other folks that, uh, that we see and what was, what was neat, like pre pandemic.

I know you weren't able to make it, but, um, Eric came to social media week, Lima, which is an August this year. And I don't know if you guys are going to be able to make it, cause I know you guys have a lot on your schedule, but that was a great, got to know, you know, as I used to say your, your other half Eric, uh, quite a bit better, another, another amazing human being.

So just, I want to like go back how important, like these relationships are and, you know, people say that social media, whatever. I can trace everything back to like the gig I have with guy Kawasaki right now I produces his live show and also his podcast, remarkable people, which is goes crazy. I mean, we were on clubhouse of the day with Jane Goodall and he's had Martha Stewart on, I mean, it's like I get to listen in edit really interesting conversations and make money doing it.

So, uh, but I can trace it all back to a post that I made. Uh, commenting on, on take this Patrick's post and then a friendship developed and I helped her with stuff. She helped me, she runs all guys social. So five, seven years later here, I am producing his show, but it all came from those relationships that you make on this, you know, these goofy little platforms, but you can really.

You know, Jim and I had a little fun debate about clubhouse cause you know, I kind of poopoo it. A lot of people like it. And so, I mean, it, my thing is, it doesn't matter, Google plus isn't even around anymore. And I built my business off of it. And so I'm still reaping the benefits. So it doesn't matter if you're building good relationships.

I think people forget that the first part of social media is social right. And a lot of people will take social media and they'll use it to trumpet a bunch of things that's related to their business. While you got to be on this, you gotta be on this, gotta be on this and gotta be this. And of course you can't be.

And lean into everything. Nobody's got all the time to do that, but I think where you find the platform that you're in, whether it's Pinterest or whether it's Twitter or whether it's clubhouse or lean into that, and actually be social, it can turn into some really great relationships, um, personally, and like from a business perspective, I'm sure you've gotten a ton of business just because you actually were a social person.

Believe it or not on Pinterest. Right. Or Google plus, or these things that, you know, may have sunset at this point. Yeah. And it's just making, I mean, any, I did a lot of stuff for free for a lot of people. When you first get started, you just are making relationships and stuff and you never asked, you know, I, you guys, I'm sure since you started doing this show and the success that you've had over there, you probably get pitches every day.

Like I need to be on your show. And here's why, and you know, you can tell that they have even watched your show. They just saw you have some numbers. That's the classical. You don't, you just don't do the ask. Most of the times when people ask me on your show, they're not a good fit to be on your show. Um, and so it's just, it's you do things for people.

And that organically happens. Like I knew Jim from a long time, I mean, back and forth. And we, you know, I asked him questions like offline, like, how are you doing this Amazon thing? And then I'm like, Oh my gosh, he's an expert. And he's needs to be on our show and all this stuff. And it just, it just happens organically.

You can't force it, or it feels really, really fake. Yeah, there's a ton of people that are doing live shows or they're doing a podcast, uh, you know, and that's great, but then there's a lot of people that may be writing a book, or they're a keynote speaker, or they're doing these things and they're using a podcast or a live stream as their marketing, their free marketing.

Like, I'm just going to target a bunch of people or I'm going to hire someone that's just going to scattershot so that I can show up, talk about everything that I want to talk about on a particular platform. But it's like when you're on this show, of course, you're, you know, you're the, you're the feature.

Um, you know, you're the, the quote unquote star, but you're here to just. Talk to serve to, uh, to, to do what you're going to do. It's not like you're going through true. Okay. Here's my list of 32 things that I have to talk about, buy my stuff and do all of that stuff. And I think that comes across, um, in, in both ways, if somebody showing up and doing that other stuff where they're drilling down, guess what?

There's 32 podcasts that, that person did. They all sound alike? And it doesn't, it just doesn't come across and, and is a, is a good podcast doing something that is organic and social. Like a lot of what you guys do is what resonates with people. Yeah. I think you're right. And, and you can tell like, um, and you've interviewed enough people that this has happened, and this is something that, you know, if you do this, you probably need to work on.

And if you don't, this is a skill that you have. Is that like, when you interview somebody like Jim, both of you guys do this is. You don't, you can tell when people are just waiting for you to stop talking, to bring it back to you. And you've had guests on here who have liked that. You're like, they're just waiting.

Okay. Let me tell you about my new course, because I've got this really chorus and all you have to do is go here, here and here. And it just seems like I call them your used car salesman like guests, you know, and if you get lucky enough and you've been blessed enough that people are asking you to come provide value for an online summit or a podcast episode for a live video.

Um, if you're, if you are doing the interviewing, you are going to make, you always went and it, the guests, the feature like you guys have done here. When I had Jim on my show, I wasn't talking about everything that I did. I was like, Jim. So how do you feel about this and why do you do this? That way? They are the focus of the attention like you guys do.

And if you can learn that. Then you are going to be super valuable to be on other shows because people really want that kind of conversation and relationship. Yeah. And your show won't be boring, you know, because it'd be the same thing every time it's like that. Um, yeah. That's fantastic. That's great advice.

I think for. For podcasters for live streamers for content creators, um, just, you know, be, be real, um, in that, in that situation. And, you know, if you want to market yourself, just make yourself searchable. Right. And, and, and, and then when you show up in places like this, yeah. Don't, don't. In Adobe spilling the same, same as sales information you did on 48 prior podcasts.

That's awesome. And you know, that's the thing too, Chris, you know, watching Jeff went, whether it was when he was on social media examiners show with Eric, or just even with his new show. That's one thing I always admire about Jeff is he's, you know, he practices what he preaches. Right. He's always helping everyone learn, get better.

I mean, even when I saw him speak in person, right. It wasn't like, he was like, you know, Hey, if you want to become part of my course, do this. So that as like, you know, Hey guys, here's some free stuff to make you smarter. I've never felt like, like Jeff as a, as a salesy guy. And I think, you know, and like you said, we've done a lot of, uh, You know, behind the scenes communication, you know, uh, they used to, you know, they were struggling for a while to get on LinkedIn live and, you know, I was, uh, humbled that he would reach out to me cause I was like, I got kinda lucky how I got on LinkedIn live and we know there's still a ton of people out there.

Like how do I get on LinkedIn live? It's you know, I don't know. That's a good question. Tell do we want to now I, I, I don't know. We've, we've, I've really enjoyed the engagement that I have had cause we, so us as you guys have, this is. Amazon live. If you're watching somewhere else, you need to come to Amazon live because that's the focus of this.

Ours is just like doing news and going everywhere. And Amazon is a destination which has been great is we're making money over there. But, um, LinkedIn life has a great community and I've had some really good success of, um, uh, building that up because I just, I don't know, just people are talking and it's still awesome.

It just feels more than Facebook is sometimes I guess. Oh, I would tell maybe it's the right show. It's the right show on LinkedIn. I think there's a lot of your profiles. Yeah, because it's, it's about news and social media and stuff. So you're probably right about that. There's yeah. So, Jeff, what really got you started, I guess, in live streaming, cause even like, and I know we talked about this the other day that maybe you're going to bring it back this summer, but like, you know, you've even had some fun stuff where like you were, uh, doing woodcarving and while you're woodcarving these projects, right?

Like Chris, he literally does this over like a series of shows. And he has a conversation with the audience. So it was really, uh, a lot of fun. So who knows woodcarving could be coming to Amazon line, you know, I thought about doing it cause that would make sense over an Amazon because people always ask me where they get the knives and the tools and all that stuff.

And I was doing it on Twitch. I originally started that just because, um, I saw Mark Schaefer, uh, do some painting and I thought that's really good. It was right. When COVID started, everyone was locked down. Everyone's kind of freaking out. And I just did it mainly like. I went live every day for like two or three weeks.

And just sit there and just talked. I had a topic like what's your favorite movie and whatever. And I just carved and showed them the processes and people thought it was like, That ASM Mara, you know, where the people, like I was like the woodcarving bearded Bob Ross, is that what it turned out to be, and they really liked it.

And that's the one thing, and I don't know why I haven't done it. I just it's time. You know how that is, but it was, um, um, everybody. As asked more, more about that than anything else. So really crazy. Cool. Very cool. And I know we've got some people, um, joining in the chat and, uh, Gina Capone on, over on Amazon says, yes, the exact same thing happened to me.

I ran to chat to chat rooms from 2001 to 2010. And a healthcare blogger from 2005 to two, 2008. And that's how I became a healthcare speaker and a community manager for.org as well. I feel like Jeff's story is mine. So thanks Gina Capone for chiming in that's a that's great. And I think the other great thing I think about Amazon's speaking of is just like how massive your you're casting a net, right?

And so, you know, of course it's not as lean in as some of these other platforms are. But when you do kind of poke in and I know your show is more like, Hey, um, this, this works here. Um, but when you do poke in on Amazon and you've taken, um, you know, the, the, all the great information that Jim shared with you on your show and whatnot, what have you learned from your experience on Amazon?

What have you, what have you sort of taken away that it's it's it reminds me of the wild West of Hangouts on Google plus it really does, but I think that. I mean, the views that you get, and even the time watched are really higher compared to some of the other platforms. If you look at kind of the analytics and I love the analytics, they give you, it's still kind of clunky.

It's like Periscope where you have to start it here and then take your phone. And then that kind of stuff they'll get better. And I really wish I could bring comments on screen. One of the other things, cause everybody likes to see their face. And I think if they could do that on Amazon live, Oh my gosh.

Cause people would love to see that. I feel like Amazon is more of the public. Arena of the it's like you're at the mall. Like, you know, when the UCA, you, you go and have your choir and you stand in and sing at the mall, your mom would have to come. And it's like that. I mean, you're there and you're, you're, you're in front of all these people walking by at the mall and he, and, and depending on how well, but you have a very, can I actually use some of your ideas when I was even crafting my own lower thirds and stuff?

For my show is because you're wanting to catch the eye or somebody walking by the mall. It's like window shopping. What are they? Oh, deal casters, unmute what you know, and doing that. I mean, that's really catchy. And I think so I took some of that stuff. And if you look at my show, I've got this moving background.

And I also went to like, um, CNN and all that stuff. And I actually did a screenshot and then built my graphics by, you know, putting them in Photoshop and building them exactly the same way, the same dimensions and stuff. So there's a lot of stuff you can learn from that. But, uh, Amazon live, I think it is.

It's like the mall you're there. Um, people stop the people who really want to learn more than they go in the store or they put it, you know, anything you see down below here, make sure you add it to your, uh, your,...

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Holly Shannon is not only the best selling author of Zero To Podcast, but also the Producer and Host of Culture Factor 2.0 – which explores the company cultures of today and what businesses are doing to adapt very quickly.

Holly also has a tremendous passion for working with podcasters of all levels and gives some great strategies for all of us. Get ready for takeoff!

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Full Episode Transcript:

If you've ever thought about starting a podcast for your own business, or maybe work in the podcasting industry and you just want to know what it's like behind the scenes. I don't want to stick around for this one. Holly, Shannon is not only the best selling author. Zero to podcast, but also the producer and host of culture factor 2.0, which explores the company cultures of today and what businesses are doing to adapt very well quickly.

Holly also has a tremendous passion for podcasters of all levels, and also gives us all, some strategies that we can take. Our podcast to the next level. So get ready to take off. Thank you. Thanks for having me, Chris. Thank you for having me, Jim. We're just great. I ate all the cookies and milk in the back, so there's none left and I actually brought the champagne.

Cause you said it was a party Oh, nice. You got a headstart on us. Very nice. Yeah. So Holly you're you actually are now living in where I grew up the Washington DC area. Person. I always have fun talking about with the Washington football team. So now I know you're a recent arrival to that area from our conversation.

So we'll see. Maybe you'll like the football team, maybe you won't, but I'll be nice to do a live event, right? Yeah. Oh, geez. Yeah. You in your position, maybe prior you did that, right? You worked in the event space. Maybe you could talk a little bit about that because that did lead you to where you're at now and writing the book and being involved in the in the podcasting space.

Yeah. So I had always been in the event space. I've done trade shows, conferences, which he costs fatality, very large events, very small curated ones that are for like the C-suite board level retreats had a history of that. And then I got into doing more of the marketing strategy, which I did towards the tail end of last year and into this year.

That was really great. Actually it was with Oh, bears, resorts collection, really great team of people. They have 25 properties. I really got to work on my my strap size side of marketing, which is really fun, really understanding, the why and the end game of the goals. So I got to do that and then COVID hit and the whole event, industry and hotels, everything took a nosedive.

So I actually got into podcasting a bit by accident and have come to really enjoy it and thought this is really great. It's such a great marketing tool. And so I have built out of it the ability to get businesses B2B and in individuals into podcasting because there's so many. Great benefits to it.

I just love it so much. I could sell it all day long. It's really great. Yeah. So that's the. The trip, the trail my, my road was never linear. It was always a little bit of that, but it's all good. You were meant to be here, right? It, who knew, we weren't in control.

We didn't know that we were going to have this pandemic and it sounds like you're absolutely passionate and happy where you're at, which is awesome. So did you. When you were in those spaces, when you were doing what you were doing there, what exactly got you into doing podcasting?

Did you have those relationships from what you were doing prior and said, Hey, I'm going to see now that COVID is happening. How I can work with these businesses to help launch their podcasts? Actually, no. That would have been an easier way, but it just didn't happen that way. Cause a lot of those businesses imploded, at least for the time being.

What I did is I leaned into my other marketing sides. I like to joke I'm like a Swiss army knife of business and marketing. Cause I have a little bit of expertise in everything and I really just dove into the content creation side of it, the branding, all the other elements that come with the work I had done in the past, I had done it live and in person, experiential events, that type of thing.

And then it was translating it to the page. It was translating it to the voice. So I built out content for a lot of websites and had learned that podcasting would be a really good tool. Four companies got into it. I was actually working with a startup that was looking for a poll marketing tool.

So it was a great fit. And I created the podcast. The conversation in the podcast is about company culture. And that wasn't necessarily my area of expertise. But the thing that I've learned is that in podcasting and it's what I teach now is you don't have to be the expert, right? Like you. Need to be curious and you need to be open to conversation and you need to highlight and find the best people that are open to having that conversation because they're boots on the ground.

They have the chops as they say. It's just finding the right people and hopefully asking the right questions. I think I do pretty good job of it. I've definitely gotten the podcasts up to a really good level now. I'm happy to say it reached a top 10 spot with feed spot and it's ranked globally in the top 3%.

So I think I've found the secret sauce if you will, but I just really liked podcasting and the direction that it took me and ultimately doing all the writing that I do with content, it was a natural progression to start helping companies do that and to write a book it doesn't seem like the obvious path, but it actually is.

So you already liked writing, doing that sort of thing, but then you got into the audio. I think a lot of times it's I think it's that struggle to go from audio to written, but cause obviously you, if you're able to put that stuff out, so really what drove you then to write the book zero to podcasts.

So I had the podcast and I realized that I am very curious and I might want to start another podcast. And so I. Was also transitioning. The startup I was working with was going one direction. I was going another. And I wasn't sure if I'd still have the podcast. So I decided, let me write myself a how to manual.

So that way, if I have to start something else. I have the cliff notes version, if you will. Because I took really good notes. I, I sat down and I really put all of my notes together. And really, it was just, for me, it was literally how to guide so that I could start other podcasts and do it more for other people.

And when I was done, I was I should share this with people. Like I should not keep this just for me. And so I wanted to share it with the world. So I went about turning it into an actual book and not just something for me. And so now it's out there so that other people can get their idea on iTunes.

Oh, interesting. You're the original premise of you sitting down and writing. This was just so that you could have your own manual. So when you decided that you wanted to do that again, you can go, Oh, let me crack open this thing. I. I wrote down all of my notes and then as you're going through it, you're cause you're Hey, this could actually help thousands, tens of thousands, maybe hundreds of thousands of people on down the road.

Yes, exactly. So how much of the book is based on, let's just say. The philosophies of podcasting, not necessarily like the tech and stuff. So on Dealcasters, Jim and I talked to a lot of people that their first question is the type of microphone that you buy. And they immediately go into the, the delivery systems and, Oh, like what do you use as your hosts?

Do you use simple cast or do you use Lipson or. And they immediately go into that kind of thing before they think about actually the content itself and why they're doing it, what they want to accomplish. So how much of the book is based on, that philosophical? Cause I know when you're working with a lot of businesses, I'm sure, as I do as well you'll talk to them about developing a podcast and you ask them why they're doing it maybe or what they wanna accomplish.

They don't really know what they want to accomplish. They just know they need one. And that's not really a reason. So philosophically how much of that process is involved in the book? Actually quite a bit. I do address all of what I call the static pieces of it. Okay. What's the microphone I'm going to use.

What are, what's the headset I'm going to use? And yes, like you said, the podcast host, is it simple caster or Libsyn? And I do discuss all of that in there because they are legit questions. But to me there's so much more. And so when I addressed this, when I addressed this book, I took it from the standpoint of I was new to podcasting.

And I needed to know more than that. I had imposter syndrome. I wasn't sure about interviewing. I wasn't sure. About social media and all the other things. So those components I needed to address in there because I lived through it. Like this was real and it wasn't, I tell people. The reason why the book I feel is very genuine and really heartfelt is that I didn't have experience in audio when I started.

And so I designed this book with. My personal mindset where I was so no technical expertise in the area, didn't have money to throw at it for a big fancy equipment. Didn't know the first thing about how to do a podcast or what an RSS feed is, which is real simple syndication. I didn't know any of this stuff.

So it was really written from a very raw and genuine newbie. I have no clue what I'm doing, but I want to have one. Position. So I made sure to tap into all of that conversation in there. I'm on clubhouse often, and I do clubs there where I talk to aspiring podcasters, whether it's for business or individuals.

And then we dive into some of the other important topics that I cover in the book like that magic is in the niche. Like you want to get that niche, right? You want to drill down your podcasts because. It's not for everybody, even if you think it is, it's not for everybody. So you could say I'm doing a podcast on health and wellness and it's for anybody who's age 18 to Eddy 85.

Cause they all care or care about health and wellness, but. You're not going to find your audience. So if you say, I'm really into really interesting modalities, like in the wellness area, like mushrooms and CBD and things like that, then you're starting to already drill down. And so who is your audience?

Do you find the people most receptive to that are maybe more like between the ages of 20 to 40? Like we start to drill it down. So that's for like maybe an individual for a business. I am always asking the why do you want to have it? Because it there's work that goes into it, but it could be really beautiful work and it could be something that could be a tool that builds company culture.

It could be a tool to really highlight the thought leaders that work in your company and to get them future keynote. Speaking positions it could get them a TEDx. If they learn to speak and interview well and be a part of that community they could build a conference from there. They could build a virtual conference if we never get out of our house.

So there's a lot that can be done. And those are things I address in the book. I bring those questions up by dive into there so that they're thinking about. The big picture at the end, what they want to do with it and the refined picture of why they're starting. Yeah. So Holly, that you, now that you've you've written the book and you've had some time, are there things now that you're like, I almost need to go back and write the second edition.

And these are some things that I wish I had put in the first edition. Are there any things like that you have discovered, it's funny, like you were saying you have some new tools that you use to. Lately descript, hello, audio. There's like a lot of new kids on the block. And I think if I did another iteration of the book or the next copyright or whatever I might address what some other software's are doing out there, but there's only so much you could keep up with the tech piece of it.

In a book because it's ever changing. I do a section, there's a chapter on editing and I use garage band. As the example in there, I could do examples to five different types of there's ProTools, audacity, garage, but there's all kinds, but at some point you have to just pick one. Give them a taste.

They might have to go to YouTube university for a little bit more, do tutorials, and there'll be new kids on the block that change the way we do it. So perhaps there'll be another version at some point, or maybe there'll be sections that I dive deeper into. Like for example, for businesses, I really could practically write a book about all of the different components.

Of building one for company and the why behind that. So I probably could do podcasting for B2B. And have it be its own separate entity. So zero to zero to podcasting business. I don't know. There you go. There we go right here on dealcasters. . Find out the next book from Holly Shannon just now.

So we had Mitch Jackson, the streaming lawyer on a few weeks ago and he wrote a book on mastering social media. And the reason why I bring that up, is it somewhat parallel to what you're talking about? If you spend too much time writing a book. And you're too involved in the tech, by the time it's published, there's some outdated stuff in there.

So it sounds like you really spent an inordinate amount of time on the mindset on developing the plan on all of that. And I think one of the things that, you know, as a podcaster myself and where I also work with podcasters, I find that there's a. It's a lonely thing. And I think a lot of content creators, especially early on, it can be very lonely because you're you record something, you've got it in your, you've got your MP3 and you upload it to your host and then you sit back and maybe you shoot out some audio grams or whatever, and your socials, and then you don't hear a peep and you poured yourself into this thing, right?

How do you work with someone that you mentioned imposter syndrome and then, there's also, a lot of people that compare themselves to, especially in the content and when you're looking at subscribers and all that, but in podcasting, it's it's a smaller pool, then YouTube channels. And but it can be very lonely. So what's your take on that and how have you maybe historically worked with people that, that are battling those kinds of things? Those are all really good questions. So I think that when you're doing something new, I think there's always a certain measure of imposter syndrome.

I usually try to say that. The more you interview, the more you work through that, and then you don't have it anymore. It's like lifting away. I always say the microphone is a hand weight. Like you have to keep lifting it up and speaking into it. And before you know it, you really do. You're not thinking about that anymore.

Then you start to think about what could I interview, like that's another really great thing. Yeah. There's some loneliness, but I love when I can sit and I can. Strategize for myself, like who do I want to interview or to be spontaneous? Like I read like a really cool article on LinkedIn about somebody or I just hear about something and I could like immediately act on it.

Like I could just fold email that person pull, DM them and ask them to come on the podcast and being curious. Like you can interview so many different people. It's ridiculous. Everybody says yes to a podcast. So it's just a great way to meet people. Hell if you're on a job search, like it kicks doors in, like you can talk to two people that would never even look at your resume.

So it's just such a great tool. I think it's it does have its share of loneliness. I suppose if you do a podcast with somebody, like if you have a cohost, you'll have like that relationship, like you guys have where you could sometimes interview people and then sometimes just be the two of you having conversation.

So that might be a way to not feel lonely or maybe you have somebody who's really good at the social media strategy. So you can have somebody to work with. I love that. I think involving somebody else. Is key, whether it's hiring something, someone like you, or just having a partner, to just bounce some things off that will help you sharpen the irons and give you some honest feedback.

Lots of times people will say what do you think about this? And the reason why they're asking you is because they want you to give them a compliment. But I think. What I do is I try to surround myself with people I know will be honest with me. And if they do give me good feedback, then I can truly feel good because, I knew they would, let me have it if it sucked.

So I think it's important to surround yourself. And, yeah, I'm lucky to have Jim here on, on this thing, and I'm sure along the way for you when you were doing, when you started culture factor and you started doing that. Along the way you found somebody that was helping you through your journey.

Can you talk a little bit about that? I had some interesting cheerleaders, so it's funny how social media has become where a lot of our relationships have been forged. Of course my family supports me. It goes without saying my son has been like amazing. He listened to my podcasts.

He subscribes, he does all that stuff and he listens to it and then he talks to me about it. He says, he actually helped me improve some of my interview techniques because, you don't know what you don't know. And I so that was pretty cool for me. I am surrounded by that and being on social media, I've had so many interesting conversations with people on LinkedIn clubhouse, Instagram people I've met.

And it's so nice because you can riff with them. You could collaborate with them. Sometimes they...

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There is nothing that Marion Abrams of MadMotion cannot do: she is not just a multiple Emmy-nominated filmmaker – but also oversees some of the world’s best podcasts at Spartan, has her own podcast with Grounded Content and also coaches podcasters in all walks of life.

You’re not only going to fall in love with Marion’s stories – but also the amazing person that she is.

This Full video episode available for free at: https://rebrand.ly/mariondeal

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Full Episode Transcript:

Who doesn't love a good story? Do you think you've got good stories? Do you ever wonder if these stories can help you with your business or your life goals, this amazing guest of deal casters does exactly that there's nothing that Marion Abrams cannot do. She's not just a multiple Emmy nominated filmmaker, but also oversees some of the world's best podcasts.

It's Spartan has her own podcast. With branded content and also coaches podcasters in all walks of life. You're not only going to fall in love with Mary Abram's stories, but also the amazing human being that she is smart.

What's up. I feel like such a rock star with that introduction. love the open you guys do. That's so cool. The video, it's really nice. That's fun. When you've got somebody like you, that has a lot of content to choose from and, be able to pepper it in that's. That's awesome.

And we met on clubhouse. Clubhouse comes up every time. The last, I dunno, 10 shows that we've done and it's such a great way to meet people like yourself. But then I saw a video that you did on Instagram. And I was watching it, but of course un-muted and started listening to it. And I was like, wow, that voice, the boy.

That sounds awesome. I wonder if she does voiceovers and then I'm thinking to myself, of course, as a podcaster, as a tech nerd, I'm thinking, what's your set up? What's your Mike? What does she got? Because you had to, you didn't have the camera pointed at the mic like you do now. And then I found out. I speak into the same mic as you.

Why does my voice sound like butter? Like yours? What's the problem. You know what it is craziest thing. And I love telling people this, when I first got into this business, I was so camera shy that when I had to test the mic and say like one, two, three testing, my face would turn bright red. Like I couldn't even get on camera.

And it turns out. And then when I was editing, like years later, I'm editing and I did a scratch track. So for those that don't know, like you're doing an edit and you don't have your professional voiceover yet. And so the editor will just record their voice kind of time things out and they call it a scratch track.

And I did the scratch track and the client came in and she said she didn't recognize my voice. And she said, who did that track? That's the worst sounding narration I've ever heard. So the reason I tell you all that is to say you just gotta practice. Yeah. Put your headsets on doc in the mic, you try some different things.

You try different energy levels, different distance, different sides of the mic, different tone of voice, different energy. And like you figure out what and the great thing is you don't have to go live and no one else has to hear it. You can just plug it into your computer and just get, do those reps.

We talked to yesterday to Tali Shannon, and she equated the microphone as a dumbbell. Yeah, exactly. Yeah. The more you use it, the more reps you go through it, the more you're just more comfortable speaking, you're more comfortable here. Like it's the first time anyone's ever heard their voice speaking anywhere, right?

I'm sure it was horrifying, but. As a, as an editor, you've probably heard your voice a gazillion times. Are you your own worst critic or are you at this point? You're just like so crazy. I've I was able to like, get past a point. There was a point where it was just like, Oh God, it's my voice.

But I've now been helping other people do this for 30 plus years. I don't want to say I'm old, but I'm old. And and I realized it's. A lot of them were really bad at it when they started. And then I work with them and they get really good at it. And all of a sudden I was like, why don't I just do that with myself?

And so now I actually it sounds terrible. I like listening to myself when I have an episode of my show, I'll listen to it like two or three times, I'll be like, yeah, I liked this part. I liked it. Like I enjoy it now. Exactly. And I think a lot of podcasters don't realize that it's not just about some sort of promotion for themselves, but do you feel like.

You've gotten to meet such interesting people, made friends, such a, it's such a social sort of thing. It's such a, it's a smaller pool than I think a lot of people really. Yeah. Yeah. There's definitely, there's like the people that are into podcasting. And one of the things for me has just been like, it attracts.

A diversity of people because the subjects are almost infinite. But there's some kind of unifying thing about these people that they're, they want to express themselves in a way. And it's this mix of creativity and entrepreneurial mindset and independent. There's all these things that kind of work.

And so yeah, I love that. And then with Spartan up. So up until until COVID we recorded all our interviews in person and we've been doing it for eight years and we have something like 650 episodes. We made a lot of people. We met a lot of people. We went a lot of places. We had a lot of a lot of monopods left in taxi cab trunks, and all that stuff.

So all of these people that you've met and yeah, I'm sure like we should get in a Spartan up and unwrap that. Cause I'm super interested in that I'm going to, I'm going to nerd out galore when it comes to that. And the development of there's nothing. A podcast or likes better than someone nerding out on their stuff.

It's always makes me happier. So all of these things, people that are working on this, you probably are too humble to admit, but Spartan up is a massive podcast and it's not just about. If you're someone that doesn't know that casually knows what Spartan races are and it's, the super hyper aggressive, marathon superhuman kind of thing.

It is that, but the podcast is about mindset. And so even if you're not like some, Spartan warrior or whatever, you really can be inspired by a lot of people on this. So I'm curious, like you're working with these people and it was all in person. COVID happens. How afraid or how technologically inclined, where everyone did it just go into the ether and some people just couldn't do it virtually.

They couldn't do it remotely unless it was physical. Or how did that go? So w one of the interesting things is the guy that started Spartan race. He lives in Vermont, which is where I live. And that's how we met many years ago. Like actually before Spartan had started and I had a background in sports television, he was putting on events.

We lived a half a mile apart in a town of 500 people. So it was pretty. And it was inevitable, but he temporarily relocated his family back to the farm in Vermont. So we were able to record a few things there. We did some socially distance stuff. We'd set up the podcast mix outside, put the headphones on, stay 10 feet apart and record.

We did some of that. But if you were to see my early setup, It was like very analog for a digital setup. If that makes sense, start ugly. That's what I'm always like. I just take the stuff I have, and and move it around. And one of the things, the great thing about doing Spartan up was so we would record all the episodes in person.

And the main host is Joe de Sena. He's the founder and CEO of Spartan and. Not only is he a super athlete, but he's also a busy guy he's starting this huge company. And there were moments where we'd be in a taxi cab, he's on a phone call. I've got all my equipment. So everything we had to do, the podcast with, I had to carry with me and I had to carry usually my overnight bag as well, because we never spent more than one night in one place.

So you're off the plane. You're taking a cab from the airport to somebody's office, where you're going to record a podcast and you've never been there before. And And so I'd have, my clothes and my camera and my microwave, like all my stuff. And and he'd be on the phone and he'd be getting out of the taxi and handed me his credit card as he walked away on the phone so I can pay for the cab.

So I'm, trying to pay and get all my stuff and, run it after him with all the equipment. Hence the monopods in the trunk on more than one occasion. But what it did was it was like talk about the dumbbell. It was like, repeat repeat, repeat. Every day could be five, 10, 15 interviews in a day.

A whole bunch of different locations, outdoor on the street in New York city, in an office, on an Island, on a ship, like in a taxi, we've done it all. And so you get to all the equipment becomes an extension of you and it really is. You forget that it's tech, it's just what you do.

You just figure, like what's the best tool for this solution and how do I make it work? And I would imagine having that experience that you did, and now you're working with a lot of other podcasters, right? You were in, and these are podcasts, not necessarily just starters, right? You're working with people that.

Are maybe afraid of or just don't understand like I can't do that. It's outside. It's here. That you can't do that. Guess what, you've done it, you've done it over and over and know how to do it. And again, it just comes back to that. Let's work for the reps.

Let's get yourself used to it. So much of it is people just getting past that so they can work on the content. So do you work with the podcasters on not necessarily all of that tech stuff, but like what they're talking about developing that whole game plan for them.

Here's what I like to tell people. This is a pencil, right? You can't write without a pencil, but nobody thinks that's what makes a writer. So yeah, I need a microphone, but that is not like what it's about. That's not, what's going to make you a great podcaster, yes. I certainly can. My big thing is a couple of things.

One is looking at your goal and when, I mean your goal, like not the big why, the deep, why, but do you want to make money off of this thing? Do you want to have great conversations? Do you want to meet people? Do you want to serve your community? Like, why are you doing it? And what are your resources and do they match, and then once that's all there and sometimes that is, do you buy a $75 mic or do you use a studio or, that's, there's that part of that resources and goals. And then you get into the whole what is the subject? How are you being strategic? How are you choosing guests? How are you working with the guests?

How do you elevate your conversations? To achieve your goals, but also just sound good, have a great conversation. Be interesting to the audience. That's the main thing, right? How do you keep it? Interesting. The other thing I think about is like the, I think there's a misconception generally when someone hears podcasts, they think that they're good.

There's the gazillion podcasts out there. And that there's just, and when we're, when I say podcasts, audio podcasts. So like grounded content obviously is. Is your podcast. I know you do video for the podcast, but I don't know if you necessarily have a video show for the correct. It's actually been really nice doing grounded content, which is more my personal podcast, and just doing audio.

It's actually freeing after 650 episodes of Spartan up, which are every single one is video. It's kinda nice not to have to deal with that, to be honest, to just focus on the conversation. And it's interesting, cause Marion, we know at pod Fest, there was a lot of talk about adding a video component to your podcast.

So I guess you've seen both ends and I think there's still space for both. I don't think it has to be an either or, what are your thoughts on that? Yeah, a hundred percent. For us, we actually get a significant number of views on YouTube. And I think what works on YouTube is different than what works in audio.

But again, for us, I suspect that a lot of people just go to YouTube because they don't want to deal with the podcast player or they don't know about it. It's like everybody knows how to do YouTube. And so I think a lot of people they're not necessarily watching. But they're using it. My kids play a song on, they want to find a song and they don't want to pay Spotify or something.

They open it up on YouTube. They play the song. I suspect a lot of people are just playing the podcast on YouTube, even if they're not focusing on the video. I just think like the more places you can be, you want to be where people are listening and the more places they can find you the better, a hundred percent, I'm a big fan of casting the net as wide as you could go.

It's like when Amazon launched podcasts, And I, you immediately go to the Amazon music player and you go to the web and you see it enemy. And, my nerd mind goes to and I'm comparing it to all these other podcast players. And then I think to myself, Oh, my gosh. Now the phone book just got like inordinately higher, right?

There's an amazing amount of people now that are listening to grounded concept that are listening to Spartan up. And so your reach just goes astronomically up from there. But I agree with you, I think as a podcast or that is maybe just doing pure audio and you want to get up on YouTube. I also think if you can do it relatively easily, repurpose it and just get it up there.

You're going to get some views. But I think the ones that the podcasters that are I don't want to say crushing it on YouTube, seeing some sort of impact on YouTube are the ones that are like saying, okay, I'm going to lean into this on audio and I'm going to lean into this YouTube.

And maybe it's a different version. That's a little more visual. That's luring people into the different avenues. And that's what I liked about like on the latest podcast you did this. Steve what's his last name? I'm sorry. Just this guy was ridiculous. He was hilarious. Oh yeah.

Yeah. You did a video on extincting Sam's yeah. Yeah, he's great. He was great. He's got a book called Bluefishing, which is which is a really cool book. That I should have, I didn't read the whole thing before I finished it after it. I wish I had finished it before. Cause it was so good. The podcast is called grounded content.

I just listened to her interview with Jessa Jessica Cuprimine, who is with she podcasts. It's an amazing. Interview and of course the Spartan up podcast as well, that we've talked about a Spartan race for the mind, which I think is as a killer. Yeah. It's life changing. There's it's so there's this idea that there's a, you're the average of your five best friends, right?

There's that you've heard that, but some of us can't always surround ourselves with the people that maybe are going to lift us up. And that was the idea behind the podcast. We're three days a week. And every time you listen, you're going to be elevated a little bit. And it works on me. Like I listened to it.

I listened to every episode, even if I recorded it, edited, it, produced it, whatever my role was in the episode, listen to everyone and it keeps me. From getting stuck in my own kind of spinning my wheels or getting stuck. It keeps me motivated, keeps me inspired. It gives me little nuggets tips. Like I use it totally.

That's the advantage of a lot of people are like, how can you be a video editor? How can you be an audio editor? How can you edit all of these podcasts? It was like, guess what if you're an entrepreneur, you get to choose your work. And so there's some of these clients that I get to work with, I get done editing a podcast.

I feel awesome. And I don't feel like I just got done with something that was work. It was, and it took a while to get through it, but You hear, even if you hear things over and over again, somehow you're hearing something different that made a hundred percent. So I'm interested if we could go backwards because I know you were massively involved in film and again, you may be too humble, but there's a lot going on with you in terms of what you did with filming.

And I know you were involved in, in, you said sports, so it was skiing probably. And. A lot of what you did filming what happened in Vermont and all of that. What, if you could maybe walk us through a little bit of that, but how did that move into the podcasting space?

I know you touched on, how is Spartan up and everything, but now you've just gotten this huge bug. Are you looking to go back into film or are you still doing a little of that? So what's going on there. Yeah. Yeah. That's, it's a good question. And it's one, I have to think about it a little bit, but look, the thing that I love to do is help people tell stories.

And help people make connections through their stories. And I like to do it with pictures. I like to do it with moving pictures. I like to do it with sound, film is all of them together. Podcast is just the sound. I It's fun and exciting. And honestly, it's probably the only career that would have kept me interested for this as long as it's been.

Because I've done things from standing at the starting line, oh, here's a great one. He used to shoot the the us freestyle nationals for...

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