Marat Pashkevich is the digital business consultant for Porsche Cars North America at Shift Digital, where he partners with over 50 dealers in five different regions and guides them through their digital transformations. He has over 17 years of experience in the luxury automotive and motorsports industry, amassing skills in marketing campaign design, content development, CRM, marketing analysis, social and digital marketing, and more.

In this episode…

Dealers are primarily focused on selling cars and often overlook important aspects of the business, like marketing and data. Marat Pashkevich, the digital business consultant for Porsche Cars North America at Shift Digital, educates dealerships about their data to help them make smarter decisions and increase their ROI.

Join Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast as they interview Marat Pashkevich from Shift Digital. Marat shares his journey from his first job in a race shop to his current role in managing the digital business strategy for dealerships. He also discusses the evolution of technology in dealerships, the importance of building rapport with dealers, and what lies ahead for the car buying process. Learn more about Marat’s expertise in the resources section below.