Strolid CEO and Founder Vin Micciche discusses the evolution of automotive sales from pre-internet practices to today’s digital-first strategies. Vin shares firsthand experiences from the 1990s, highlighting how opaque pricing and aggressive tactics eroded consumer trust, and contrasts this with modern transparency driven by online research and CRM tools. He emphasizes the irreversible shift toward customer-centric processes, noting that dealers who adapt to today’s informed buyers will thrive. A standout insight: “The difference between survival and failure in this industry hinges on prioritizing customer experience over short-term wins.” Learn more about how Strolid helps dealerships Never Miss leads at https://www.strolid.com.

Chapters

00:00 - Introduction
01:23 - BDC Core Principles
04:45 - Lead Response Strategies
09:12 - Personalization vs Automation
15:30 - Data-Driven Follow-Up Systems
22:47 - CRM Integration Challenges
31:15 - Training High-Performance Teams
42:00 - Customer Retention Tactics
51:20 - Modern Inventory Management
58:30 - Future of Dealership BDCs
1:06:45 - Conclusion & Key Takeaways