By Philip J. Cheatham
Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Brian Steele and St
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4.3
66 ratings
The podcast currently has 107 episodes available.
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this insightful episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the critical mindset required for building successful individuals within our dealerships. They explore the importance of promoting from within and the cultural practices necessary to cultivate and protect a leadership pipeline. Listen as they share strategies on nurturing talent, fostering a supportive and growth-oriented environment, and ensuring that the culture of the dealership supports the development of future leaders from scratch. This episode is a must-listen for anyone interested in the long-term success and sustainability of their dealership's leadership team.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Prepare to transform your approach to negotiations with this captivating episode of Dealer Process Secrets. Hosts Philip Cheatham, Sterling Brown, and Brian Steele pull back the curtain on the secrets of negotiation mastery, revealing the "6 Pillars of Effective Negotiation." These strategies are so powerful that they must be wielded ethically, ensuring you become a force to be reckoned with at the negotiation table without compromising your integrity. Learn how to navigate complex deals, secure better outcomes, and elevate your dealership’s performance with these game-changing techniques. Don't miss this opportunity to gain the upper hand in every negotiation.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this inaugural episode of Season 5, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the crucial topic of fostering healthy competition within dealerships. They explore innovative strategies to generate productive competition among team members, highlighting how it can drive performance and motivation. The trio also examines potential pitfalls where competition can go wrong, leading to negative outcomes such as resentment or unethical behavior. Throughout the episode, they offer practical tips on carefully navigating competitive dynamics, ensuring that the positive aspects of competition are harnessed while mitigating any adverse effects. Tune in to learn how to create a balanced and thriving competitive environment that boosts dealership success.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Season 4, Episode 30 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle the critical topic of crafting effective pay plans. They delve into how to design pay plans that align with the desired results and goals, highlighting common pitfalls in the industry where many pay plans miss the mark. Most importantly, they discuss the essential mindset needed when writing pay plans to ensure they motivate and drive the performance you seek. Join them for an insightful conversation on optimizing compensation strategies to achieve dealership success.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the world of used electric car tax credits. They explore how dealerships can leverage these credits to boost sales and customer satisfaction. The discussion covers the latest developments, future trends, and critical insights for dealerships to stay ahead. Tune in to learn strategies for maximizing the benefits of these tax credits and understand what’s crucial for both dealers and customers in the evolving landscape of electric vehicles.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode of the "Dealer Process Secrets" podcast, Brian Steele interviews Philip Cheatham and Sterling Brown as they dive into the final part of their four-part series on the perfect F+I process. The trio wraps up their discussion by focusing on the 3rd and 4th columns of the F+I menu and the inevitable negotiations that will arise.
Philip and Brian offer great insights and even share a friendly disagreement on the premise of back-and-forth negotiations, providing listeners with diverse perspectives on closing deals. Sterling contributes valuable tips on how to effectively manage these negotiations to lead to a successful close.
Finally, the episode concludes with strategies on wrapping up the deal and seamlessly transitioning the process back to the Salesperson. This episode is packed with practical advice and actionable strategies for anyone looking to master the F+I process and enhance their dealership's performance. Don't miss this engaging and informative discussion!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode, Sterling, Brian, and Philip continue to detail the perfect F+I process. Brian interviews Philip and Sterling, providing an inside look at the strategies and techniques that make their F+I process so effective. Tune in to learn the secrets that can help you streamline your own approach and boost your success in the finance and insurance department.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join Philip, Brian, and Sterling in Part 2 of "The Perfect F+I Process" as they offer an exclusive inside look into the strategies and techniques that drive exceptional F+I performance. In this episode, they delve deeper into the key elements that make the F+I process seamless and profitable.
Discover how painting vivid pictures at every step of the process can transform customer interactions and enhance engagement. From advanced negotiation tactics to customer engagement techniques, Philip, Brian, and Sterling share their secrets to making complex financial products relatable and understandable. They illustrate how creating compelling narratives around each product can boost customer satisfaction and increase profitability.
Learn how to:
- Paint clear and compelling pictures of each F+I product, making them relatable and easy to understand for customers.
- Use storytelling to highlight the value and benefits of financial products.
- Implement advanced negotiation tactics that prioritize customer trust and transparency.
- Engage customers effectively throughout the F+I process, from initial presentation to final agreement.
Whether you're looking to boost customer satisfaction or increase profitability, this episode is packed with actionable insights and expert advice. Don’t miss out on learning from the best in the business!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this exciting Part 1 of a special two-part series, join host Brian Steele as he interviews Philip Cheatham and Sterling Brown about their perfect F+I process on the "Dealer Process Secrets" podcast. In this episode, Philip and Sterling share their insights, strategies, and secrets behind creating an F+I process that not only enhances dealership performance but also elevates customer satisfaction. Discover the key elements and steps that make their approach so effective, and learn how you can implement these best practices in your own dealership. From initial customer interactions to closing deals, this episode provides a comprehensive look at how to achieve excellence in F+I. Don't miss this deep dive into the methodologies that have set Philip and Sterling apart as industry leaders.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join hosts Philip Cheatham, Sterling Brown, and Brian Steele in this insightful episode of the "Dealer Process Secrets" podcast as they delve into "Pro Notes," a groundbreaking process invented by Philip for achieving advanced success in the F+I sector. In this episode, they uncover how "Pro Notes" can help F+I professionals work under less pressure, incrementally increase their skills, and track and monitor their success like industry pros. Learn how to transform your approach to F+I with this innovative system that promises to refine your techniques, enhance your performance, and ensure sustained growth in your dealership career. Whether you're a seasoned F+I manager or just starting, this episode is packed with valuable strategies to elevate your expertise and boost your results. Don't miss out on these expert insights that could revolutionize your F+I operations.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
The podcast currently has 107 episodes available.