By Philip J. Cheatham
Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Sterling Brown &
... more
4.3
66 ratings
The podcast currently has 130 episodes available.
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode of Dealer Process Secrets, Sterling, Jose, and Philip break it down to the top-line basics of selling a car, whether you’re operating from your driveway or a high-end showroom. With their “super car guy” expertise, they discuss four essential steps to success:
1.Build It: From a simple Craigslist ad to a luxury showroom, the way you facilitate the sale directly impacts the asking price and buyer confidence. Learn how to set the stage for maximum value.
2.Sales Process: Guide the customer with clarity and purpose. Start strong by saying, “Before we talk numbers, let’s make sure this is the right car for you.”
3.Sales as a Transfer of Enthusiasm: Create excitement by painting pictures, selling benefits, and explaining why buying from you is the best choice—what do you offer that others don’t?
4.Closing the Sale: Navigate negotiations effectively, moving from soft closes to hard selling when it’s time to seal the deal.
This episode is your crash course in car sales fundamentals, whether you’re selling your first car or running a premium dealership.
Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 25 of Dealer Process Secrets, Philip Sterling and Jose tackle the nuanced topic of rate concessions from the desk during negotiations. They dive into the impact of rate concessions on the dealership’s bottom line, sharing practical insights on when they can be used strategically to close deals without compromising profitability. Philip and Jose also provide actionable tips to maximize dealership performance, emphasizing the balance between customer satisfaction and maintaining solid profit margins. This episode is a must-watch for dealership professionals looking to sharpen their negotiation skills and drive better results.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode, Philip Sterling and Jose return for their weekly discussion, diving into Trump’s proposed loan interest tax credit for American vehicles. The conversation quickly expands, exploring Elon Musk’s influence on Trump and how this dynamic could reshape the dealership model in the future. Join the insightful chatter and get a glimpse of what these industry shifts might mean for dealerships everywhere—don’t miss it!
Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
Description: In Season 5, Episode 23 of Dealer Process Secrets, Philip and Sterling dive into a hotly debated question they spotted on social media: “Does it hurt a salesperson to know how much gross is in a pencil?” With insights that hit the mark, they break down both sides of the argument and propose the ultimate question that every salesperson should consider. Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode of Dealer Process Secrets, Philip Sterling, Jose, and the team drop major negotiation strategies on first pencils, while a special guest—my dog—makes an appearance and steals the show! Jose asks a game-changing question about disclosing pencils, and we gear up for a lively discussion with surprising insights. You won’t want to miss the dog’s unique contribution to closing deals!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode, hosts Sterling, Jose, and Philip dive deep into the art of the “first pencil” and share expert insights on how to effectively structure, disclose, and negotiate deals. They explore advanced strategies that not only boost gross profits but also create more opportunities to close deals faster. Whether you’re looking to refine your initial offer or master the negotiation process, this episode delivers actionable advice that can significantly shorten deal times while maximizing your results.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode, Sterling, Jose, and Philip break down how to lead customers through a sales process that meets both their needs and your sales goals. They discuss the art of engaging clients, understanding their true needs, and guiding them toward solutions that create mutual success. Discover how a professional sales mindset can transform the way you hit your numbers while delivering real value to customers.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this eye-opening episode of "Dealer Process Secrets," Sterling shares his experience of eavesdropping on a real deal, sparking an engaging discussion with Philip and Jose. Together, they break down what went right, what went wrong, and the game-changing strategies that could have turned this deal into a win. From subtle sales tactics to mastering the art of listening, this episode dives deep into the insights and nuances that make or break a sale. Don't miss this behind-the-scenes look at how the pros elevate their closing game!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! Use Central10 for 10% OFF!
In Dealer Process Secrets Season 5, Episode 18, Philip, Sterling, and Jose tackle the growing threat of fraud in the dealership world. They share firsthand stories of how fraud can slip through the cracks and reveal the key red flags every dealer needs to spot. While discussing essential preventative measures that can safeguard your business, the hosts emphasize the fine line between being cautious and losing focus on profitability. They dive into how being overly wary of fraud can sometimes pull you away from critical profit-making activities, but also explain why staying vigilant is absolutely crucial. Tune in to learn how to protect your dealership from scams without compromising on your bottom line!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 17 of Dealer Process Secrets, Philip, Sterling, and Jose dive deep into the world of leasing. Is leasing really a ripoff? Find out how leasing has evolved, the key strategies for selling leases, and the critical ins and outs every dealer needs to know. Don't miss this game-changing episode that reveals the truth behind leasing deals!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
The podcast currently has 130 episodes available.
89 Listeners
351 Listeners