We had a great time discussing this article I wrote over at The Automotive Software. Listen and hopefully these ideas will change your life like they have ours.
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Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
-Transcript-
Philip
What's going on? All right. Well, today's topic is the three reasons you aren't getting any buy-in from your salespeople or management staff. Interesting. It's an article I wrote [email protected]. Our free newsletter. That's the automotive software.com and go check that out. You can, of course get there from central baskin.com. Uh, and did you guys read this one this week?
Sterling
Of course. Yeah, it was great. I think I'm supposed to start contributing and writing some of these articles based off what we discussed. So I appreciate you carrying the load until I can start off an out a little more.
Philip
Hell yeah, that's awesome. So, uh, first thing first, uh, just, just jumping into the topic. My first point that I made in there was really that you, uh, you can't create desire. So that's, that's one of the first things that I think that we try to do in people is we try to, we think we can change their levels of desire, and I make an argument and there were really life events can change your desire really quickly, losing a job, uh, things happening, you, um, you know, your desire can go away. You can win the lottery, right? So life events can change your desire, but a human being changing and other's desire, uh, is pretty unlikely. So I make an argument in there to basically, you know, the, the level of desire that a person has is pretty much what you're tasked with after, uh, to, to do your best with right. And go from there because you really can't worry about why someone is motivated or not. Uh, you just gotta kind of do the best of wherever they currently are with their desire levels. So I guess, let you guys weigh in on that first point. First thing that I'm, uh, my first reason, uh, why you aren't getting any buy-in from your sales people or management staff would, which would basically be, you're wasting your time trying to change their, uh, desire levels. When you got to understand that you have to work with whatever desire level they're at to get the most out of that.
Sterling
I think you're a hundred percent right. Um, Brian, you're also ready to go. You go for it.
Brian
No, I was just going to say, like, I, you know, I always said like, you can't manage people, you have to manage agreements, you know, it's, it, I think feels spot on, you know, like you can't, you know, you can't instill something in someone that maybe isn't there. And I always felt like you needed to tune in before you can turn on, like, you kind of had to need to know what was going on with them to pull out what was going to motivate him a lot, like a customer, like you got to do an interview and you're fact-finding to dig out the reasons and that's something that you can leverage, but, uh, yeah, I think is spot on.
Philip
Yeah. And I even talk about it in there. You know, I say sales is a transfer of enthusiasm. Zig Ziglar is one of the most important quotes I've ever heard in my life. I've put it in my book and, uh, you know, you can temporarily put enthusiasm on another. So, um, Tony Robbins,
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