If you have bought a business, and are open to sharing your story on the show, please email [email protected]
If you want to sell your business, I'm buying. Please email [email protected]
Connect with Matthew Williams here: https://www.linkedin.com/in/matthew-williams-98474256/
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Matthew Williams spent 20 years as an Australian Army pilot before swapping command for contracts — an MBA, stints at Deloitte and Babcock, then a jump into entrepreneurship through acquisition (ETA). In December 2023, Matthew and his search partner Patrick Prendiville closed on AFS, a 30-plus person fire and security services business in Melbourne, through Wattletree Capital Partners — a self-raised search fund with zero broker on the seller's side.
In this episode, Matthew breaks down what it actually looks like to search with a partner instead of solo: how they split roles, funded two salaries out of one deal, and had to aim bigger (above $2M EBITDA) to make the math work. He also gets specific on the unglamorous stuff — six months of proprietary cold outreach, an LOI-to-close due diligence slog, and the office move, software migration, and hiring binge that came after.
If you're weighing a self-funded search against raising a fund, wondering whether a partner is worth the split, or trying to figure out how "boring" businesses like fire services actually grow without a sales team — this one's for you.
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IN THIS EPISODE:
- Why two ex-corporate operators picked fire and security over anything flashier
- The real reason a partnership meant hunting for bigger deals, not smaller ones
- What six months of cold proprietary outreach through HubSpot actually looked like
- Why buying from a seller with no advisor made the deal slower and "clunky"
- The unsexy 12-month punch list after close: office move, new software, new GM
- How they grew revenue without touching the sales team
- Why they're now competing with private equity for their next deal
- The one piece of advice Matthew gives every first-time searcher before they raise a cent
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CONNECT WITH MATTHEW WILLIAMS: LinkedIn: https://www.linkedin.com/in/matthew-williams-98474256/ Wattletree Capital Partners: https://www.wattletreecapital.com.au
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TIMESTAMPS:
0:00 - Introduction
0:23 - From army pilot to MBA to ETA
2:53 - Meeting his search partner, Pat Prendiville
5:28 - Splitting responsibilities in the search
8:22 - Researching the industry before finding the deal
12:25 - Why buying with no seller-side advisor was clunky
17:54 - The business they bought: team structure and size
22:40 - The first 12 months: office move, new IT, new GM
26:29 - Growing revenue without growing the sales team
33:05 - The biggest advice for first-time searchers
37:38 - What comes after the first successful search
39:39 - How to connect with Matthew
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Deals Down Under is the podcast about buying, selling, and growing businesses in Australia and New Zealand. Subscribe wherever you listen to podcasts.