This week I had the chance to speak to Shelly Frame of Etch. Shelly is Group Commercial Director responsible for strategising growth plans, keeping an eye on the finances, and keeping the company in check.
The Etch Group is a collection of user design, customer experience, product and web development companies, which include Big Radical Ltd. They work across the Auto, Airlines, Health, Hospitality, Financial and Entertainment industries.
Etch has a team of around 80 talented individuals across three offices in London, Southampton, and Cape Town.
We asked Shelly what three lessons she had learnt whilst starting up Etch several years ago and along the way.