Big-time success doesn't happen overnight. In fact, it often starts when you focus on being right where you are. Richie Burke of GGMM had an idea that focusing his podcast on the local Milwaukee market would help his business grow. And grow it did. Learn how helping the people nearest you can be the best thing for your business.

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"Your content plan should be as a direct result of understanding your audience and knowing what goals you're trying to achieve." Ben Amos practices what he preaches when it comes to video and business and in this conversation, he goes into detail about how he helps clients think through their content needs.

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Nathan helps businesses grow by using better video storytelling, but he doesn't come from the kind of background that you'd think. We talk about how sales experience can help land clients and help those same clients look at video in new ways. And now that everyone has a video camera in their pocket, there's even more need for good storytelling skills. 

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