Nicolas Cole argues that digital writing is the most valuable skill for building leverage and success in the age of AI, strongly contrasting it with outdated legacy writing practices that relied on slow feedback and permission from gatekeepers. The core methodology promoted is Lean Writing, which treats content creation as an iterative process where creators begin with small, testable formats—like a social media post—and expand proven ideas into longer works, bypassing the need to write entire books upfront. Success online is framed as a lottery game where consistent publishing is paramount, as algorithms democratize distribution regardless of follower count. The speaker contends that the greatest benefit of this output is scaling yourself, transforming stories, experiences, and frameworks into leveraged content that accelerates professional networking and client relationships. Consequently, this writing is a continuous endeavour, as one is never done growing or learning new ideas.

Based on https://www.youtube.com/watch?v=EClMOpqWTgg by Nicolas Cole