Generative AI, capable of creating images and videos, has sparked a debate about accessibility. Illustrator Henrik Tamm believes that these tools should only be accessible to talented individuals with artistic skill. However, there is another perspective where professionals can embrace AI and use it to their advantage. Writers, in particular, can benefit from AI tools like Chat GPT to enhance their productivity. By investing time in learning about generative AI, professionals can collaborate with AI tools to produce more and better texts, transforming them into different formats. Although competition for readers' attention is intense, embracing AI and adapting to the changing landscape can open up new creative possibilities. Overall, professionals who excel at utilizing AI tools will benefit the most in this AI era.