Managing Marketing

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies


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Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/

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