In this episode of Debugging Human Communication, Dr. Shani Horowitz-Rozen talks with Joshua Altman, Managing Director at Beltway Media in Washington, D.C. Joshua works with leaders, companies, and campaigns that can’t afford to just “post more” – they need communication that changes minds, builds trust, and drives decisions.

Together, they unpack:

If you’re a founder, VP, or team lead who feels the pressure to “be out there more” but also wants your communication to actually do something, this conversation will give you language, structure, and a calmer way to think about your voice.

Most people think great communication is about knowing exactly what to say.

Why does it feel so frustrating when someone jumps in and finishes your sentence “for you”?

If you’ve ever pitched your startup and felt the room just… didn’t get it - this episode is for you.

Because sometimes, the biggest risk to your startup isn’t the tech - it’s how you talk about it.

In this episode, Dr. Shani Horowitz-Rozen sits down with Yaakov Diminsky, CEO of Road2, an innovation hub helping early-stage startups across Israel’s north. With deep experience mentoring founders in deep-tech and AI, Yaakov brings sharp, real-world insights into the role of communication in startup success — and failure.

You’ll hear:

Yaakov has worked with more startups than most people pitch to.

🎧 Listen now — because in early-stage startups, communication is execution.

What happens when a product expert walks into a startup and asks, “What are we building and why?” and gets five different answers?

In this episode, Dr. Shani Horowitz-Rozen speaks with Yaniv Yaakubovich, a product consultant and former Googler, about how communication shapes everything in product management, from customer insights and team alignment to decision-making and leadership trust.

Whether you’re a product manager, startup founder, or just obsessed with how teams work, this episode will give you tools and stories that hit close to home.

What if your best moment wasn't a happy accident?

Producer and editor: Dafniel Magen.

We’re excited to speak with Liat Persiko, a senior executive at Takeda, leading the business unit for Oncology, PDT, Transplant, and Rare Diseases.

In this episode, Liat and Shani unpack the complexities of communication in the pharmaceutical industry, where regulation, internal alignment, and cross-cultural dynamics meet.

From her role in Israel, working closely with Takeda’s leadership teams in Europe and Japan, Liat shares real-life examples and sharp insights that reveal how strong communication builds clarity, trust, and results - even in the most complex environments:

This is one of those episodes where every answer holds a gem.

Is success all about talent? Or is there something else at play? 

In this episode of Debugging Human Communication, Dr. Shani Horowitz-Rozen debunks the myth of natural talent and explores how anyone can create impact through communication. 

Whether you're an executive, a leader, or just looking to level up, this episode will challenge what you think you know about talent—and inspire you to take action.

Big thanks to @Dafniel Magen for the stellar editing and production!

Ever felt like you're missing something in job interviews? You're asking all the right questions but still not finding the right people?

Well, maybe it's time to flip the script.

Dr. Shani Horowitz-Rozen dives into the art of asking the right questions in job interviews – but this time, it's all about YOU, the interviewer.

On the excellent editing and production: Dafniel Magen