In this episode, Naveen and Maddy Andresen unpack what branding really is—and why it’s much more than a logo, colors, or visuals.

They break branding into three core axes:

• Technical aspects (name, design, symbols, clarity)
• Values (what you stand for)
• Actions (how you behave and execute)

Then Naveen introduces a powerful idea: the fourth dimension of branding is time—the consistency of executing those three axes over a long period. That’s where brands compound and become synonymous with something real (like Toyota/Honda and reliability).

Maddy shares how her own research changed her view of branding: it began historically as ownership marks and trademarks, evolved through mass production and marketing, and now—especially with Gen Z—has shifted toward authenticity, narrative, and alignment between what a brand says and what it actually does. She highlights the importance of internal branding, where employees believing in the mission strengthen the brand externally.

They also discuss a common startup trap: getting stuck on a name or aesthetic without making it functional and understandable early on. Naveen shares a candid example of a rebrand (from an abstract name that didn’t connect to the mission) and why early-stage brands often need clarity before they can earn the right to be abstract.

A key takeaway for agencies and founders: you can’t “save” clients who don’t care. The best branding work happens when the client has an appetite to learn, is willing to evolve, and genuinely values building something meaningful. And ultimately, no branding strategy can replace the fundamentals—the product or service still has to be great.

Core takeaway: Branding is what you build, what you stand for, and what you repeatedly do—consistently over time—with customers and teams shaping the story alongside you.

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In this episode, Naveen sits down with Colleen Hayes for a practical, no-fluff conversation on breaking into data, staying employable as tools change, and what AI really means for analytics and BI roles.

Colleen shares her unconventional path into data: starting in the early 2000s at a law firm—before “data analyst” was even a common job title—she became the “tech girl” in marketing and kept saying yes to projects others avoided. That mindset earned her a seat at the table on early web + database projects (web forms, backend databases, reporting), and over time, those “extra” assignments became a full career in analytics. Her core lesson: don’t wait for permission—say yes, learn on the job, and stick with it.

The conversation also dives into what Colleen sees as the most common mistake in analytics today: people sprinting toward Python/AI before building fundamentals like SQL. She emphasizes that sophisticated modeling only works when the underlying data is prepared—and that “old school” data work (cleaning, structuring, ETL, governance) still powers everything downstream.

On hiring and career growth, Colleen makes a clear distinction:

• Your resume is primarily for recruiters to check boxes.
• Your portfolio is for technical hiring managers to validate your skills (Tableau Public, GitHub, visual/interactive resumes).

For career durability over the next five years, her message is simple: tools will change—mindset and fundamentals matter most. Learn transferable concepts, expect platforms to evolve, and lean into the reality that “the only constant is change.” She also shares an optimistic take on AI in BI: dashboards won’t disappear overnight, because teams still need people to prep data, configure tools, and validate outputs (hallucinations and trust are still real constraints). AI may handle the “basic 80%,” but analysts will increasingly focus on the more sophisticated 20%.

They also touch on Colleen’s work in the community, including her data governance meetup (with upcoming sessions on storytelling, process automation, and AI) and her podcast, Team City Calculations, with upcoming episodes on data privacy and data manipulation.

Key takeaway: If you want a career in data, start building—learn the fundamentals (especially SQL), create a portfolio, meet people in the field, and keep saying yes to the projects that stretch you.

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In this episode, Naveen sits down with Mahitha Sudhakar Voola to unpack how careers in tech can go far beyond the “software engineer” track—and how she discovered data analytics through a single course that changed her direction.

Mahitha shares how her interest in analytics started during her master’s program, when a friend pointed her toward the “next big thing” and a healthcare data analytics class made data feel instantly relatable. Working with real-world healthcare examples (like cancer stages and BMI) helped her connect the dots between technical skills and meaningful impact—especially because she had always seen healthcare as a purpose-driven field, even if she didn’t want to become a doctor.

From there, the conversation becomes a practical guide for students and early-career professionals. Mahitha explains what a real “lightbulb moment” feels like: not choosing a path for convenience (salary, remote work, hype), but finding something that organically pulls you in, makes you curious, and sparks the desire to learn more.

On career advice, she emphasizes two key phases:

• During school: competition is intense, so you need a clear way to stand out—either by building a strong portfolio/projects or by choosing a university that gives you stronger networking and recruiting exposure.
• In your first job: your career starts after you get hired. Be proactive, explore different projects, find mentors, communicate your interests early, and keep learning through certifications and self-driven skill-building.

Mahitha also talks candidly about self-advocacy—how shyness and self-doubt can hold you back early on, and how confidence grows through experience, recognition, and honest communication. Her definition of being proactive is simple and actionable: tell your manager what you want to learn, ask for work aligned with those interests, keep sharpening skills outside your day-to-day tasks, and take on challenges even when intimidated.

For continuous learning, she shares her top methods:

• Online courses (Coursera, Udemy, LinkedIn Learning, YouTube)
• Newsletters + LinkedIn updates from people and companies she follows
• Certifications to validate and solidify skills
• Occasional meetups/webinars/conferences (when time allows)
• Hackathons/Kaggle as great portfolio builders (even if she hasn’t done them yet)

Looking ahead, Mahitha’s biggest recommendation for anyone entering data is to build strong fundamentals:

• SQL as the “bread and butter” foundation across data roles
• Focus on problem-solving, data structures, algorithms, and pseudo-code because tools and languages change fast
• For BI/visualization, she believes Power BI is a strong bet given Microsoft’s expanding ecosystem and AI integrations

Mahitha closes by sharing that she keeps a low social profile and is easiest to find on LinkedIn, and Naveen hints at a future Part 2 to go deeper.

Core takeaway: You don’t need to be a hardcore coder to build a strong tech career—follow what genuinely interests you, learn continuously, advocate for yourself, and anchor your growth in fundamentals that outlast any tool trend.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Milwaukee’s tech momentum is real—and Joe is stepping into the driver’s seat.

In this episode of Debugging Success, Naveen sits down with Joe, the new Executive Director of the Milwaukee Tech Hub Coalition, to unpack his first 100+ days leading one of Southeast Wisconsin’s most influential ecosystem organizations. Together, they go beyond “programs and events” to talk about what actually scales a region: leaders creating leaders, a narrative (not just stories), and systems that make connection compounding.

Joe shares the coalition’s “go fast + go far” approach, the strategy behind ChooseMKEtech.org, why mid-career tech upskilling is an overlooked unlock, and how initiatives like FOR-M, Fuse, Synapse, and the AI community fit into a bigger 2030–2050 vision. You’ll also hear Joe’s hot take on AI: create a safe space to experiment—then focus on real problems (not “AI solutions in search of a problem”).

If you care about building companies, careers, or communities that last—this one’s for you.

Resources & links: -Milwaukee Tech Hub Coalition: https://mketech.org -Choose MKE Tech (jobs/events/community): https://choosemketech.org -FOR-M (free founder community): https://www.mketech.org/for-m -AI Community: https://www.mketech.org/ai/community

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Branding isn’t just about a logo or visual identity—it’s about values, actions, and consistency over time. In this conversation, we explore the evolution of branding, from its ancient roots as a mark of ownership to today’s demand for authenticity and narrative. The discussion dives deep into how startups and legacy companies alike can define their brand through mission, values, and execution—while learning from both successes and mistakes.

Listeners will gain insights on:

• The four dimensions of branding: technical aspects, values, actions, and time.
• How consistency builds trust and long-term brand equity.
• Why authentic alignment between a brand’s message and its execution matters more than ever.
• Real-world lessons from Toyota, Apple, PayPal, and personal entrepreneurial experiences.
• The importance of working with clients and businesses who truly care about branding.

Whether you’re a founder, marketer, or creative, this episode unpacks branding as a living, evolving force that shapes how the world connects with your work.

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In this episode, we dive into the inspiring journey of Afro Charts founder, a software engineer and DJ who transformed his love for music into a groundbreaking streaming platform dedicated to African artists. From growing up in a Tanzanian refugee camp to bootstrapping a tech company in Milwaukee, he shares how his passion for music, culture, and resilience led him to create “the Spotify for African music.”

Listeners will hear about:

• The challenges of finding African music on global platforms.
• How Afro Charts empowers artists to self-distribute and reach audiences worldwide.
• The founder’s entrepreneurial journey from producing in a home studio to DJing, coding, and launching an app.
• His powerful personal story of migration, identity, and connecting back to home through music.

This is more than a tech story—it’s a conversation about culture, resilience, and creating opportunities for African voices to be heard across the globe.

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In this insightful episode of Data Product by Naveen, we dive into the power of internships with Gwen V from the Milwaukee Tech Hub Coalition. Discover how internships can shape careers, bridge the gap between education and employment, and help transitioning professionals pivot into new fields. Gwen shares her journey from intern to full-time professional, highlighting the impact of meaningful work, startup culture, and curated resources like Milwaukee Tech Hub’s job board. Whether you're a student, a career changer, or a tech enthusiast, this episode is packed with actionable advice and valuable insights to kickstart your career in tech:

Key learnings:

-The role of internships in building essential skills and gaining industry exposure.

-How to navigate the balance between school and professional growth.

-Gwen’s personal journey and tips for making an impact as an intern.

-Tools like Milwaukee Tech Hub’s job board for finding your next opportunity.

Key differences between startup and corporate internship experiences.

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The Milwaukee Tech Hub Coalition – Driving innovation and creating catalytic connections in Southeast Wisconsin. Learn more at https://www.mketech.org/ andhttps://www.choosemketech.org/

/ @mketechhub

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