Welcome to episode 8 in which I’ll reveal a framework for ultimate success in everything. Here’s your disclaimer thought: frameworks aren’t magic pills. They’ll give you the structure, but you still have to put in the work

Hello and welcome to the 7th episode of Debullshified – our break it or make it episode. Why, you ask? Because statistically around 90% of all podcasts don’t continue after their 7thepisode. So, let’s hope that we return next week. Just kidding, we will. Before we begin, this is your reminder that Debullshified is a place where we talk about marketing, business, and life. This podcast is for critical thinkers, savvy entrepreneurs and curious minds of all walks of life. Here, we worship no gods nor celebrities. We learn, we laugh, and we think independently. The task for today is quite […]

Today we will talk about an unconventional way to grow your business. It is not an intuitive concept which is why it sounds crazy, but ironically, it’s just as effective as crazy always is… Our topic is, as you’d know from the title, how to grow your business by educating the customers of your customers. And the topic is much larger than you think. Here’s your reminder that Debullshified is a place where we talk about marketing, business, and life. This podcast is for critical thinkers, savvy entrepreneurs and curious minds of all walks of life. Here, we worship no […]

In this episode of the Debullshified podcast we crack the bs around company orientation types, what they mean for the business, how you can expect leadership to act and what the role of marketing is. If you’ve ever needed to understand a company beyond the mission, vision, values statement because they don’t tell you much, this is a superb way to “read” an organisation. Think of it like a very accurate personality test. Here are the orientations we reviewed, and some basic info. For the full story, listen to the podcast. Listen Wherever You Like Production orientation type: Product orientation […]

Here’s your daily dose of logic or anti-motivation, take your pick. In this episode, I put the famous quote, “Comfort is the enemy of progress” by P. T. Barnum to the test and I have to admit – it didn’t pass. Listen Wherever You Like

Welcome to the 3rd episode of Debullshified, where we take a deeper look into marketing funnels. In this episode we explain what funnels are and how they work, but we also look at a fact that’s rarely discussed: that marketing/sales funnels bow to statistics, ultimately conforming to the science of averages, a.k.a. mediocrity.

In today’s whirlwind episode of “Debullshified,” we dive headfirst into the mystifying world of lead magnets—those digital baubles we dangle to snag the ever-elusive customer details. If you’re scratching your head wondering what a lead magnet is, fret not; you’re in good company, and we’re about to embark on a journey to enlightenment. Lead magnets, my friends, are not just PDFs gathering virtual dust in the far-flung corners of your hard drive. Oh no, they’re your secret arsenal in the quest to turn curious bystanders into leads, and leads into loyal patrons. Whether you’re wooing audience 2, who’ve heard your […]

In the kickoff episode of our S2 journey, we’re delving into the essence of marketing, untangling its complexities, and diving headfirst into the six audiences that truly matter. Forget the traditional textbook definitions that confine marketing to a mere blend of promotions and sales tactics. Here, we redefine the landscape, casting a spotlight on the pivotal role of understanding your audience in crafting messages that resonate, engage, and ultimately, convert. We embark on a quest to decode the intricacies of customer personas, breaking down the barriers between business speak and human connection. This episode isn’t about throwing facts and figures […]