When you think of a brand, what comes to mind? Nike, Disney, Apple perhaps?

The first thing that may come to mind is a logo, or something visual. However, the longer you think about it, the more things may come to mind. Perhaps you’re starting to think of the times you used to lay on your living room floor and watch your favorite Disney movie with your family. Maybe, you think about all the late-night college assignments you completed on your Apple Mac Book.

The experiences you have through a business are what make up a brand.

Even if those experiences were made mostly by you, they were made possible through the business you got them from.

The more I learn about branding and what goes into creating a powerful one, I am always blown away by all the hidden, moving parts involved.

In today’s podcast episode, I’m going to debunk some common branding myths and, hopefully, shift your mindset on how building a strong brand can impact your business.

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