Debutify Podcast

Paul Hickey tells a story that we all to hear about the critical need for data to aid you in optimal decision-making and development of your business. Data is no stranger to the show, but this is the first time to my recollection, we hear a story about what could happen if it's ignored. Data-driven design is the result of this. And as a milestone in a long running theme on the show about the importance of accumulated knowledge, we also touch on another piece of the e-commerce puzzle, voice recognition software, along the lines of Alexa. It could be a key asset to your business. So listen up. 

Paul Hickey, is the CEO and Lead Developer of Data Driven Design. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses. He recently founded The Voice Designer, The Voice Event, the Nashville Voice Conference, which focuses on introducing opportunities for all businesses to increase efficiency, effectiveness and relevancy.

Teachable.com is one of the educational platforms we learned about in recent weeks. Without trying, we ended up having a whole run of them. So capping off the unofficial education week is chief technical officer and Noah Pryor. In this episode, we compare the teachable platform to the other platforms we looked at, Skillshare and Udemy, and find that teachable prioritizes the teacher first and foremost, it keeps their own presence as a platform to a minimum. As always, I recommend listening to the show in order. A heavy ask, but assuming you have, and you've gotten to this point, I think you'll walk away from today's episode with a much clearer idea of where you want to teach and where you want to learn. 

Noah Pryor is the Chief Technology Officer at Teachable, an online course creation platform that allows users to create and sell online courses to teach what they know. It is founded in 2014 and located in New York 

Fair warning. This episode of Ecomonics, a Debutify podcast, contains spoilers for the popular television show, Dragon's den of which today's guest Torin Hofmann was featured on. How can a show like that be spoiled? Funny. You should ask. I was wondering about that myself. In addition to the aforementioned revelation, this episode also proves what we are capable of when we go online to learn something, kept obscure by design and be compelled to then teach it ourselves. 

Torin Hofmann was born and raised in Calgary, AB. After meeting one of his business partners at MRU, Torin grew Burgundy Oak from zero to reach 650 stores across North America and over One Million in revenue per year. Along with assisting clients reach their advertising goals, Torin also runs multiple e-commerce stores and a YouTube Channel.

Hassan Aanbar was great to talk to. His knowledge of SEO comes from a long legacy of experience. Having seen firsthand how this essential tool has developed over the years. In addition, his story of coming to the West, speaks to the benefits of a world growing in connectivity. Remember the key to SEO is that this is a tool to attract those who are looking, not those waiting to be found.

Hassan Aanbar is the founder of Bright Leads Media, a marketing agency specialised in helping small- and medium-sized businesses with their SEO and email marketing strategies. On average, clients report a 30% to 45% increase in revenue when they implement a solid SEO strategy along with email marketing.

 Uzair Kharawala talks about what you can do to be viewed in the best light by Google, between his company's years of experience and Google certification, working with them means working with the best. Uzair and I talk about what it was like adapting to this industry early on and what it's going to take to continue to adapt going forward. Uzair is uniquely positioned as a forerunner in the video ad game. And I strongly recommend listening to his methods or, and you know what, getting him in your corner is not such a bad idea either.  

Uzair Kharawala, runs SF Digital Studios along with his wife, Farzana. Their business was founded back in 2002, and they specialise in helping businesses with their online marketing via Google AdWords & Youtube.

Austin Rabin, is chronologically speaking, our first seller extraordinaire known for his TikTok presence. And as someone relatively unfamiliar with the platform, it caught me by surprise, how in-depth the platform known for its brevity has become. One has to wonder what's coming down the pipe in five years from the time you hear this. And if you're listening to this in five years, post its release, same question. Austin is eager to help people get to where he is. Like not the same physical space, although it is nice where he is. In a parallel sense. So have listen and enjoy.

Austin Rabin is a 6 figure Shopify Dropshipper, Entrepreneur, Supply Chain Management Professional, and a Youtuber. He is also a prominent user of TikTok, although known for entertainment, it has also become a revolutionary platform for business networking.

Robert Rubeko of punch salad gives us a window into some elements of the ecommerce space we’re glad to finally shed some light on. Although this is Shopify country, as we say on the program, when we get contesting information, we head right for it. So if you’ve been wondering what wordpress has to offer this’ll be a great primer. The second aspect that sticks out to me about our guest is his unique branding, it’s what puts you as a content creator over the competition, even the smallest consideration into your branding can endear you to the audience far more than you might expect. 

Robert Rubeko is the founder of punchsalad.com & TipsWithPunch YouTube channel, where website owners can find straightforward & entertaining tutorials, insights, and inspiration for running and growing their websites. The tutorials are mostly about WordPress, web analytics, Google Ads, and other useful website-related software.

What I was curious about with today's guest, Kailah Lawson, were the varying institutions she’s been involved with such as, government and entertainment. Bound together via her expertise on branding and public relations. Kailah is a highly motivated expert of her craft, and we get to run a wide swath of questions past her. When we get guests such as her, it's important that we learn what are the commonalities and differences when it comes to doing what we do in different parts of our society. So listen up. 

Kailah Lawson is a Public Relations Practitioner, Branding Consultant, Publicity Coordinator and the CEO of Kailah Lawson LLC, a full service branding agency specializing in public relations and branding. Kailah has had the chance to work with Florida and Georgia Legislation, Disney Pixar, A24, Warner Brothers, Rare Sound Studios and various entertainment and lifestyle brands

Wow. There's no shortage of time spared for our big tech companies like Amazon and Facebook. Whenever we get a chance to talk local, we take it. Aaron Pearson of BitBranding provides an all-in-one service to local heroes. We go over the essential to branding and cover what are the differences between local and international businesses. If you're not into world domination and I don't blame you, the overhead is nuts. Want to go a more proximity based approach? This episode is one for you. Enjoy. 

Aaron Pearson is the Co-Founder and Managing Director of BitBranding, a digital marketing company in Allen, Texas helping small business succeed in the digital world. From social media ad campaigns to dynamic websites and eye-catching design to engaging content and training, BitBranding brings every aspect of the process under one roof.

 

 When I met with today's guest Paul Lee, it was lucky for me that I had made some progress on my own store, and I was able to pick his brain about what to do next and how to do it. A key takeaway I'll just share with you off the bat is grouping tasks to get them by type. Such as doing all your testing in one go, giving your gears some shifting more than they have to. I know they're masterclass and drop shipping and e-commerce for the books. Come on in. 

Paul Lee is a 7 Figure Verified Shopify Dropshipper, Facebook Ads Expert, Dropshipping & Branding Consultant, and a Personal Mentor. He is also endorsed by Oberlo.