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In our December Sharp Marketing Mastermind meeting, we discussed how to build a review system that actually supports your law firm’s growth in a consistent, predictable way.

Reviews help with social proof, visibility in search, authority in the market, and the quality of leads who decide to contact your firm. We walked through where reviews should live, how to get more of them without feeling awkward, and how to turn them into a marketing asset instead of something you only think about when Google removes one.

In this meeting, we discussed:

* Where law firms should prioritize getting reviews (Google, Yelp, Avvo, BBB), and how to manage cadence and review links.

* What to track for every review, and how to organize all of this in review or testimonial spreadsheets.

* How to get more reviews using both automation (Hona, CaseStatus, Lead Docket, your CRM with SMS) and person-to-person requests.

* When to ask for reviews, including right after a positive interaction, shortly after signing, and after settlement but before the check arrives.

* How to ask for reviews effectively using email, text, or one-on-one conversations, plus persuasion principles that increase follow-through.

* Practical ways to make leaving reviews easier, including brochures, forwarding URLs, QR codes, reminder systems, and firm-wide review culture.

* How to protect reviews through monthly audits and reinstatement requests.

* How to repurpose reviews as marketing content for social media, newsletters, website sections, printed materials, and office decor.

* How to respond to reviews by beginning with fact-finding, thoughtful communication, and a healthy mindset about negative feedback.

A big thanks to everyone for attending and participating! Below are the resources for our Sharp Marketing Mastermind members: