Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground.

In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses.

December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January.

In this episode, you'll learn:

• Why most business owners get December content wrong (and how to avoid their mistakes)

• How to understand your audience's mindset in December and what they really need

• The content mix strategy: balancing festive fun with genuine value

• Cyber Monday strategy and how to leverage low ticket offers

• How to use freebies strategically to build your email list

• Why December is the perfect time to book out your January calendar

• The difference between reels and static posts (and when to use each)

• How to include calls-to-action without feeling pushy

• Email marketing strategy for December that actually converts

Key Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere.

Resources mentioned in this episode

• FREE: 30 Daily Content Prompts for December (link in show notes)

• The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97

Connect with me:

• Instagram: @mybump2baby

• Website: mybump2baby.com

If you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet!

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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