Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground.

In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses.

December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January.

In this episode, you'll learn:

• Why most business owners get December content wrong (and how to avoid their mistakes)

• How to understand your audience's mindset in December and what they really need

• The content mix strategy: balancing festive fun with genuine value

• Cyber Monday strategy and how to leverage low ticket offers

• How to use freebies strategically to build your email list

• Why December is the perfect time to book out your January calendar

• The difference between reels and static posts (and when to use each)

• How to include calls-to-action without feeling pushy

• Email marketing strategy for December that actually converts

Key Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere.

Resources mentioned in this episode

• FREE: 30 Daily Content Prompts for December (link in show notes)

• The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97

Connect with me:

• Instagram: @mybump2baby

• Website: mybump2baby.com

If you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet!

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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https://business.mybump2baby.com/widget/bookings/batchbookedbreathe

Feeling the content juggle as we head into November? Between Bonfire Night, Black Friday and the first whispers of Christmas, it’s easy for your marketing to slide to the bottom of the list. But staying visible doesn’t have to mean burning out.

In this episode of the My Bump 2 Baby Business Podcast, Carla shares:

• Key November awareness days you can use in your posts.
• A simple 3-pillar content plan to keep you consistent.
• How to batch your content so you’re not posting from panic at 9pm.
• Ideas for tying your posts back to your services so parents know how to work with you.

Whether you’re a sleep consultant, birth worker or run any family-focused business, this episode will help you plan ahead, save time and show up with confidence.

✨ Bonus: Don’t miss the free batching workshop mentioned inside, where you’ll also get Carla’s £27 Content Planning Goodies Pack.

Stay visible. Stay consistent. Take back your evenings.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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Free workshop https://sites.mybump2baby.com/batch-booked-breathe

In this episode of the My Bump2Baby Business Podcast, Carla shares why knowing your ideal client is the foundation of every strong business.

If you’ve ever worried about “niching down too much” or struggled to create content that lands, this episode will help. You’ll learn how defining your ideal client makes marketing easier, builds trust, and attracts the right people who value what you do.

With real-life stories and simple steps, Carla shows how this work can transform your confidence and clarity as a business owner.

👉 Keywords: ideal client, small business marketing, content strategy, how to attract clients.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Feeling like you “should” be doing it all… and doing none of it? Same. In this episode of the MyBump2Baby Business Podcast, I’m joined by Claudia, a motherhood identity coach, to talk straight about mindset for mums in business. We unpack the biggies: imposter syndrome, people-pleasing, pricing without resentment, comparisonitis, and that sneaky negativity bias that makes one grumpy comment feel louder than a thousand kind ones.

Claudia shares simple, doable tools to help you:

• step into your business identity (without another 47 certificates),
• set kinder boundaries so you don’t burn out,
• talk about your offers with confidence (selling = serving), and
• keep your focus on the right next step for your season.

We also chat community, why beginner-friendly beats “overwhelm in a box”, and how to handle feedback without hiding under the duvet. If you’ve ever wondered “Who am I to do this?”, this chat will feel like a deep breath and a brew.

Shout to our Growth Nest users Flic (Creating Dreams Sleep Solutions) and Amanda (North Star Nurture) for sharing how an all-in-one system and a supportive Playground make showing up easier—and a lot less faff.

Listen in, take what helps, and remember: you matter. Your work helps families thrive. Let’s make business feel lighter, one tiny shift at a time.

Book a free 30-min call – https://link.claudiasabinawellness.com/widget/booking/Gpsl0DBDnQ9s9y7gtYwl use Discount CARLA10 – off any coaching package/ course

Download: Guided meditation – “Step into Successful Business Owner -https://link.claudiasabinawellness.com/widget/form/Y4JCbfZ9pzUlFaehM55q

Instagram –https://www.instagram.com/claudia_sabina_wellness/

Podcast –https://www.claudiasabinawellness.com/podcast

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Book your free visibility training with me https://business.mybump2baby.com/widget/bookings/visibility-workshop

In this episode of MyBump2Baby’s Business Podcast, host Carla Lett – founder of MyBump2Baby, The Growth Nest, and Systems & Strategy Mentor for family-focused businesses – shares the three biggest traps that heart-led business owners fall into again and again.

Carla opens up about her own journey from passion-fuelled burnout to building a business with strong foundations, clear boundaries, and strategies that actually work.

You’ll discover:

• Why saying yes to everyone keeps you stuck and drains your energy.
• How pricing guilt holds you back from charging your worth.
• The hidden burnout loop many parents in business fall into (and how to spot if you’re there).

If you’ve ever felt overwhelmed, underpaid, or stretched too thin, this episode will help you recognise where you might be slipping into one of these traps. Carla shares the what you need to know now – and shows you why strong systems, values, and strategy are the key to building a business that supports you as much as you support your clients.

Listen in to feel seen, understood, and reminded that success doesn’t require a 5am alarm clock – just the right systems and strategies.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

My email for a free audit is [email protected]

www.mybump2baby.com/the-growth-nest

Visit the Growth Nest https://www.mybump2business.com/the-growth-nest

Join the Playground Membership https://digital.mybump2baby.com/digitalmarketingacademymembers

Join The Free Visibility Vault Weekly Challenge https://digital.mybump2baby.com/the-visibility-vault

https://digital.mybump2baby.com/The-Social-Media-Sandbox

Spring is in the air, and so are fresh content ideas! 🌿 In this episode of My Bump to Business, I'm sharing March content planning tips to help you make the most of key events like Mother’s Day, International Women’s Day, and other awareness days. Plus, I’ll give you a sneak peek into this month’s Canva images, content prompts, and engagement-boosting ideas inside the Social Media Sandbox and Digital Marketing Playground.

💡 Bonus Task: I’ve got a quick link-in-bio hack that could boost your visibility and nurture more leads! 🚀

Let’s plan, post, and grow with ease—tune in now! 🎧

Hosted on Acast. See acast.com/privacy for more information.

My email for a free audit is [email protected]

www.mybump2baby.com/the-growth-nest

Visit the Growth Nest https://www.mybump2business.com/the-growth-nest

Join the Playground Membership https://digital.mybump2baby.com/digitalmarketingacademymembers

Join The Free Visibility Vault Weekly Challenge https://digital.mybump2baby.com/the-visibility-vault

https://digital.mybump2baby.com/The-Social-Media-Sandbox

Do you feel like you’re constantly hustling on social media just to get a few leads? In this week’s episode of the My Bump to Business Podcast, I’m sharing how to boost your business visibility without chasing clients or relying solely on Facebook groups. Discover why your Google Business Profile is a goldmine for leads and how to rank higher not just locally, but across a 15-mile radius. I’ll give you actionable tips on automating reviews, sharing success stories effortlessly, and keeping your profile updated to drive steady bookings. Plus, learn how The Growth Nest can streamline all of this to save you time and stress. Ready to make visibility simple and effective? Let’s dive in! 🌟

Hosted on Acast. See acast.com/privacy for more information.

Sales don’t have to feel pushy or awkward—in fact, they can feel natural and even fun when you’ve got the right strategy in place. In this episode, I’m sharing the “secret sauce” to a winning sales process: how to nurture leads, pitch with confidence, and convert clients with ease.

We’ll cover everything from making a strong first impression to setting up automations that work while you sleep. Whether you’re struggling to book discovery calls or unsure how to close deals, this episode will give you the tools to build trust, connect with your ideal client, and boost your business growth.

Ready to simplify your sales? Grab a pen, take notes, and let’s dive in! ✨

Want extra support with lead generation, automation, or pre-built funnels? Check out the join the Growth Nest! Links below. 🌟

Visit the Growth Nest https://www.mybump2business.com/the-growth-nest

Join the Playground Membership https://digital.mybump2baby.com/digitalmarketingacademymembers

Join The Free Visibility Vault Weekly Challenge https://digital.mybump2baby.com/the-visibility-vault

Hosted on Acast. See acast.com/privacy for more information.

Join the Visibility Vault https://digital.mybump2baby.com/offers/imVH38RG

Join the Waitlist for the Growth Nest https://www.mybump2business.com/waiting-list/

Upgrade to the playground https://digital.mybump2baby.com/digitalmarketingacademymembers

In this episode, I’m diving into the power of collaborations and why they’re a game-changer for growing your business – especially when you’re juggling everything else life throws at you. Inspired by some incredible partnerships happening in The Playground (my membership community), I’m sharing how opening up to collaborations has not only grown my business but also filled my heart. 💖

Tune in to discover:

• 👫 5 powerful reasons why collaborations can transform your business.
• 🌍 How to thoughtfully connect with the right people who share your audience.
• 💡 Real-life examples of collaborations that expand reach, build credibility, and boost mutual growth.
• 🤝 Tips for positioning yourself as an expert and making authentic connections.

Plus, I’m introducing a FREE Collaboration Challenge inside my Visibility Vault! Join for weekly training and short, actionable challenges designed to help you grow your business with ease.

Don’t miss this episode packed with practical advice, real-life stories, and some ADHD-inspired tangents. 😉

Click play now, and let’s grow your business together! 🌟

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Join the Free visibility challenge

Social media sandbox: click here.

Join the Playground

Visit mybump2business for all your web, tech support.

In this episode of My Bump to Business, I dive into the power of automation for solopreneurs and service-based businesses. Drawing from my own journey of battling burnout, I share how implementing automation transformed the way I work. You’ll hear practical tips for automating reviews, scheduling social media posts, and streamlining lead follow-ups. I’ll also explore why having the right systems in place is essential for saving time, boosting productivity, and creating space to focus on the parts of your business you love most.

Hosted on Acast. See acast.com/privacy for more information.