Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode:

Complete survey here

If you have been posting consistently and still not getting the enquiries your business deserves, this episode is going to change the way you think about your content.

This week Carla Lett, founder of MyBump2Baby and The Digital Marketing Playground, is talking about one of the most powerful and most underused content strategies in the parent business space — nurturing your audience.

Carla shares the exact exercise she teaches inside The Digital Marketing Playground to help parent businesses create content that builds deep connection, grows trust, and turns followers into loyal, long-term clients.

In this episode you will learn:

Why most parent business content is missing the most important ingredient

What nurture content actually is and why it converts better than any other type

A powerful five-step exercise to help you create nurture content that feels authentic and genuinely resonates with your ideal client

Why sharing your story is not oversharing — it is the most strategic thing you can do for your business

Plus, Carla shares her own deeply personal story of why she started MyBump2Baby and the emotions that drove her to build one of the UK's leading parenting platforms.

This one is worth listening to twice.

Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode:

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Link to The Growth Nest

Link to goal setting workshop

Link to join / info page for Digital Marketing Playground

This episode is your simple reset for May. If things felt messy over Easter or you’ve fallen off track a bit… you’re not behind. You’re just getting started again.

Carla walks you through how to refocus, get clear on your goals, and create content that actually connects with parents — without feeling like you need to post every single day.

She shares a real-life reminder of why vision boards and goals matter (including a slightly spooky caravan story 👀), and why checking back in with what you want makes everything feel easier.

You’ll also get:

• A gentle nudge to revisit your goals (or finally set some)
• A simple way to stay consistent without burnout
• Easy weekly content structure ideas (so you’re not staring at a blank screen)
• A reminder of why knowing your ideal client changes everything

Then we move into May content ideas you can actually use — built around awareness days that help your audience feel seen, understood, and supported.

Think:

• Maternal Mental Health Awareness Week
• International Day of Families
• Women’s Health Month

Carla shows you how to turn these into posts that feel natural, not forced — whether that’s sharing your story, client experiences, or simple tips.

And here’s the bit people forget…

You don’t have to do it all alone.

She talks about using collaborations, guest experts, and simple content batching to make things feel lighter while still showing up consistently.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This week on the MyBump2Baby Business Podcast, Carla Lett is talking about one of the most underestimated growth strategies in the parent business world — collaborations.

If you have been building your business alone, wondering why growth feels so slow, or struggling to get found by more of the right parents, this episode is going to shift your thinking completely.

Carla covers three powerful reasons why collaborating with other parent-focused businesses could be the missing piece in your strategy:

✨ How collaborations can boost your Google ranking and get your business found by more parents 24 hours a day, seven days a week

✨ How affiliate marketing works and why it is one of the most underused income streams in the parent business space

✨ How borrowing other people's audiences can grow your following faster than any amount of solo posting ever will

Plus, Carla introduces the brand new Business Circle — a dedicated space inside MyBump2Baby for parent-focused businesses to connect, collaborate, and refer clients to each other.

If you are ready to stop growing alone and start building something bigger together, this one is for you.

👉 Join The Digital Marketing Playground

👉 Complete the Business Circle survey

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Opt-in funnels masterclass (22nd April)

👉https://business.mybump2baby.com/widget/bookings/optinfunnels =

Digital Marketing Playground

👉 https://sites.mybump2baby.com/the-digital-marketing-playground

The Growth Nest

👉 https://www.thegrowthnest.co.uk/baby-family

If you’ve created a freebie but it’s not bringing in enquiries… this episode will help you.

In this episode, Carla Lett shares the 7 most common lead magnet mistakes she sees birth and baby business owners making every day — and how to fix them in a simple, realistic way.

From not building an email list, to giving your freebie away without collecting details, to creating something at the wrong stage of your client’s journey… these small mistakes can quietly hold your business back.

You’ll learn:

• What a lead magnet actually is (in plain English)
• Why social media alone isn’t enough to get consistent clients
• How to build an email list from day one (without it feeling complicated)
• The simple tweaks that can turn your freebie into real enquiries
• Why timing matters more than you think
• How to create lead magnets that get quick wins (not overwhelm)
• And how to nurture parents so they’re ready to work with you

This episode is perfect for:

• Doulas
• Sleep consultants
• Baby and toddler class providers
• Pregnancy and postnatal experts
• Any parent-focused business wanting more consistent enquiries

If you want a business that doesn’t rely on posting every day, this is where it starts.

Carla also shares how this fits into her Play to Profit framework, helping you capture and nurture leads so your diary feels fuller and more predictable.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Facebook Ad Masterclass

If you’ve spent money on Facebook ads and got… nothing back

this episode is for you.

I hear it all the time

“we’ve tried ads and they just don’t work”

But most of the time, it’s not the ads.

It’s a few simple mistakes that are easy to fix once you know what to look for.

In this episode, I’m sharing the 3 biggest Facebook ad mistakes I see baby businesses make, and what to do instead.

Because ads shouldn’t feel confusing or risky.

They should feel like a clear way to get more eyes on your business and more clients through the door.

If you want to stop guessing and actually understand how to make ads work for you, I’ve also linked my full Facebook ads masterclass below.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Struggling to stay consistent on social media when life is already busy enough? You’re not alone.

In this episode, Carla Lett shares simple ways to plan your content for April without feeling overwhelmed. As the founder of MyBump2Baby, The Growth Nest and the Digital Marketing Playground, Carla works with hundreds of parenting-focused businesses and knows that consistency is often the hardest part of showing up online.

If you’ve ever wondered whether your posts are even being seen or questioned if social media is worth the effort, this episode will help you rethink your approach and create a plan that works for your life.

Inside this episode Carla shares:

• Why consistency matters more than posting every day

• How to review your recent content to see what is actually working

• How to check if you’re on track with your business goals this year

• Simple ways to build know, like and trust with your audience

• Awareness days and seasonal ideas you can use for your April content

• Easy ways to batch and schedule posts so your content keeps working behind the scenes

You’ll also hear from members of Carla’s Digital Marketing Playground sharing how the community support, coaching and simple systems have helped them gain clarity and momentum in their businesses.

If you want fresh ideas for your April content and a simple plan that helps you stay visible without spending hours online, this episode will help you get started.

And remember, your content doesn’t have to be perfect. It just needs to be consistent.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Are you constantly busy in your business but not seeing the growth you expected? You might be stuck in what I call the accidental business trap.

In this episode, we explore why so many heart-led business owners end up overwhelmed, overworked, and without a clear direction — even when they’re passionate about what they do. If you feel like you’re saying yes to everything, struggling with boundaries, or “just figuring it out” day by day, this episode will help you understand why.

We’ll cover the key signs of an accidental business, the hidden cost of working without solid foundations, and why this often leads to burnout, inconsistent income, and lack of freedom.

You’ll also learn how to shift from reactive to intentional, get clear on your business goals, and start building a business that supports your life — not one that runs it.

This episode is perfect for coaches, birth and baby professionals, and service-based business owners who want more clarity, more control, and a more sustainable way of growing their business.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Claudia Call Booking Link is www.claudiasabinawellness.com/call

Claudia Link tree https://www.claudiasabinawellness.com/linktree

Check out the Playground https://sites.mybump2baby.com/the-digital-marketing-playground

Checkout the Growth Nest https://www.thegrowthnest.co.uk/baby-family

Do you ever feel like everyone else in business knows what they’re doing… and you’re just hoping nobody finds you out?

In this episode of the MyBump2Baby Business Podcast, Carla Lett is joined by coach Claudia Woodford for an honest conversation about imposter syndrome, self-doubt and the hidden pressures many women carry when building a business.

Claudia shares her journey from spending 20 years working in the NHS to helping people rebuild their confidence and find direction when they feel stuck or burnt out. Together, Carla and Claudia explore why so many of us feel like we’re “not enough”, even when we are doing incredibly well.

They also talk about the transition from employment to business ownership, why confidence actually comes after action, and how the environment you’re in can either fuel self-doubt or help you grow.

In this episode you’ll hear about:

• What imposter syndrome really looks like in business

• Why waiting to feel confident can hold you back

• The hidden conditioning many women carry from school and corporate life

• How community and finding your tribe can change everything

• Why confidence is built through action, not perfection

If you’ve ever felt like you’re making things up as you go along, or wondered if you’re really “good enough” to run a business, this episode will remind you that you’re not alone – and that growth often starts right outside your comfort zone.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Digital Marketing Playground

The Growth Nest

In this episode, I’m sharing why knowing your ideal client is one of the most powerful things you can do for your business — and why so many business owners get it wrong.

If you’ve ever said things like “I help everyone” or struggled to create content that truly connects with your audience, this episode will help you understand why getting clear on your ideal client changes everything.

I also talk about an important step that many people skip when defining their ideal client: deciding what you actually want from your business first.

From creating content and lead magnets to designing offers that really resonate with the right people, understanding your ideal client makes marketing feel simpler, clearer and far more effective.

In this episode you'll learn:

• Why ideal client work makes marketing easier

• Why trying to help everyone can hold your business back

• How to create an ideal client profile that actually works

• Why your business should be built around the life you want

• How the right ideal client attracts the right opportunities

I also share how I’ve designed my own business to protect my time, energy and family life, and why building flexibility into your business model matters more than ever.

If you’d like my Ideal Client Avatar Worksheet, check the link below and I’ll send it over to you.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Digital Marketing Playground

The Growth Nest

Nearly 10 years in business.

A premature birth.

Three miscarriages.

Bed rest at 20 weeks.

Trolling emails.

Confidence dips.

And moments that nearly broke me.

In this episode, I’m sharing the side of business that rarely gets posted online.

The loneliness.

The pressure to hold it all together.

The fear of putting yourself out there.

The quiet second-guessing that can creep in just as you start to grow.

Because building a business as a woman — whether you’re a mum or not — is powerful.

But it’s also hard.

And not enough people talk about that.

I’m sharing what changed everything for me:

systems, collaboration, and finding the right room.

If you’ve ever felt like you’re carrying it alone…

If you’ve ever waited for permission…

If you’ve ever wondered whether you’re really cut out for this…

This episode is for you.

And if you’re ready to sit in better rooms, I’m hosting a free International Women’s Day networking morning for women in business.

You don’t have to build alone.

And you don’t have to wait for permission.

Join the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026

Digital Marketing Playground https://playground.mybump2baby.com/

The Growth Nest https://www.thegrowthnest.co.uk

Hosted on Acast. See acast.com/privacy for more information.