Opt-in funnels masterclass (22nd April)

👉https://business.mybump2baby.com/widget/bookings/optinfunnels =

Digital Marketing Playground

👉 https://sites.mybump2baby.com/the-digital-marketing-playground

The Growth Nest

👉 https://www.thegrowthnest.co.uk/baby-family

If you’ve created a freebie but it’s not bringing in enquiries… this episode will help you.

In this episode, Carla Lett shares the 7 most common lead magnet mistakes she sees birth and baby business owners making every day — and how to fix them in a simple, realistic way.

From not building an email list, to giving your freebie away without collecting details, to creating something at the wrong stage of your client’s journey… these small mistakes can quietly hold your business back.

You’ll learn:

• What a lead magnet actually is (in plain English)
• Why social media alone isn’t enough to get consistent clients
• How to build an email list from day one (without it feeling complicated)
• The simple tweaks that can turn your freebie into real enquiries
• Why timing matters more than you think
• How to create lead magnets that get quick wins (not overwhelm)
• And how to nurture parents so they’re ready to work with you

This episode is perfect for:

• Doulas
• Sleep consultants
• Baby and toddler class providers
• Pregnancy and postnatal experts
• Any parent-focused business wanting more consistent enquiries

If you want a business that doesn’t rely on posting every day, this is where it starts.

Carla also shares how this fits into her Play to Profit framework, helping you capture and nurture leads so your diary feels fuller and more predictable.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

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