A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior.

But, in the spirit of continually challenging what we do and optimizing the optimization process, we ask the following of testing: is it overhyped? Is it always the best option for businesses looking to improve their websites? Does it slow down innovation? Does it facilitate an online tyranny of the majority?

Or, is its place at the heart of conversion optimization fully justified?

We spoke to Andrea Warner about why she believes in testing.

In this episode Phil is joined by new recruit Jack to discuss the recent MeasureCamp unconference - who was there, what did they talk about, and what the heck is an unconference anyway?

Warning - contains Craig Sullivan quotes. Not suitable for children or those of a sensitive disposition.

Want to improve your website's conversion rate? In this episode of the Decibel Podcast Phil is joined by Pierre and Sarah to discuss some common pitfalls that website owners fall foul of, and talk about how to avoid them to boost site performance. No news, just lots of great advice, so grab a pen and paper and prepare to make some notes.

For more brilliant ways to screw up your conversion rate, check out our blog post on the same topic - https://www.decibelinsight.com/Blog/2015-05-18/16-Ways-to-Mess-Up-Your-Conversion-Rate/

After a long hiatus we're back with more from the world of digital advertising and technology. This week our host Phil is joined by Pierre to discuss the Webby awards, 5-word acceptance speeches, disruptive technology, AirBnB, Uber, Tinder, online voting, and the terrifying prospect of automated copywriting. A jumbo-sub stuffed with savoury digital treats, so tuck in and start listening!

This podcast is brought to you by Decibel Insight - http://www.decibelinsight.com

In the post-Thanksgiving shopping fight that is Black Friday versus Cyber Monday, e-commerce reigned supreme. Phil, James and Marius get together to discuss the festive retail mayhem. Plus vinyl record sales, Kim Jong Un (allegedly) hacking Sony Pictures and the new Star Wars. It's a packed edition of the Decibel Digital Podcast, so get listening!

This podcast is brought to you by Decibel Insight - http://www.decibelinsight.com

Welcome to episode 3 of the Decibel Digital Podcast. Shorthanded but brimming with enthusiasm, James and Phil discuss the latest drone news as well as some rather controversial happenings at Uber.

This podcast is brought to you by Decibel Insight - http://www.decibelinsight.com