Good decision making is supposed to deliver results, yet seventy-five percent of business transformations fall short. You did the analysis, got the room aligned, and made the call. The outcome still slipped away. That is not a talent gap. Most leaders stop at the decision, while culture, incentives, and frontline reality decide what survives.
Raj Madan, Chief Digital and Information Technology Officer at Arcutis Biotherapeutics, shares the three-word question that exposes ripple effects before they hit. Your next decision lands where you aimed it.
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CONNECT WITH RAJVIR (RAJ) MADAN:
💼 LinkedIn: https://www.linkedin.com/in/rajvir-raj-madan-mba-3a74252/
📚 Resource: Decision–Outcome Divide essays on Medium — https://medium.com/@rajvir.madan
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