Mindset for Marketing

Decisions To Help Thrive During Difficult Times


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This episode was recorded during Covid and we spoke essentially about talent being the real asset of any company to tide over tough times. To see people as essential to business, as assets & not as variables. There are too many examples of retrenchment especially during balance sheet announcement or any sign of rough weather. That shows business are not being built for the long term & is definitely not great for brand love & trust. We also had a wonderful conversation with Sparkle...
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Mindset for MarketingBy Anirban & Friends