Marketing is often misconstrued as promoting a brand, especially among the startup community. If you think marketing is all about spending money around a brand story, then we have much to discuss. This episode is likely to be a important step for you to learn that BEST MARKETING is about when you are STOPPING TO SPEND on a brand. Iconic brands like Apple, Dove, Dettol learnt that LESS IS MORE before they became famous. But that involves a vital first step called EMPATHY for you to start...

This episode was recorded during Covid and we spoke essentially about talent being the real asset of any company to tide over tough times. To see people as essential to business, as assets & not as variables. There are too many examples of retrenchment especially during balance sheet announcement or any sign of rough weather. That shows business are not being built for the long term & is definitely not great for brand love & trust. We also had a wonderful conversation with Sparkle...

It is a continuation of the episode 3 theme where we bring in a guest, Prabhu, the owner of Sparklework Films ( https://www.facebook.com/sparkleworkfilms ), to discuss the theme and how he has brought it alive in his own business and life, along with this lovely wife and business partner, Manika.

We delve deeper into aspects of our own persona to strengthen our game at these times. We examine aspects of our own thinking that can, in a matter of moments, change the outcome of our endeavors and give us breakthroughs that are unlikely with blinder's of our handicap on.My dear friend, Sharmishtha, who runs a program called Abundant Happiness, has graciously partnered me in this episode.

These are tough and uncertain times. You are having to walk through fire. To play the tough game successfully you need handy tools that can guide you through these times. The answers are not very far from you. You just need different eyes to look at them.