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Deckers Brands: History and Portfolio


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The provided text consists of excerpts from a Wikipedia article detailing the history and operations of Deckers Brands, formerly known as Deckers Outdoor Corporation. This article outlines the company's founding in 1973 by Karl F. Lopker and Doug Otto, explaining how the company's name originated from a slang term for their layered flip-flops. Furthermore, the source chronicles the significant acquisitions that shaped the company, including the purchase of UGG, Teva, and HOKA, which are highlighted as the current core brands. The Wikipedia entry also provides key financial data and company structure information, solidifying the document as a comprehensive overview of the American footwear designer and distributor. The text notes that UGG is the primary source of revenue for the public company, which has its headquarters in Goleta, California.

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