In this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.

In this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.

In this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.

Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon

Welcome to Decode Sessions, the number one marketing podcast for brands and consumers alike. Expect a straight talking show where we unpack culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter. Be sure to leave with at least 2 very useful learnings, if you didn't - let us know.

Award-winning marketing expert, Anna Anderson, engages in thought-provoking conversations with the behind-the-scenes voices and industry experts shaping the fashion and lifestyle worlds. We decode trends, talk pop culture, and explore the ideas, people, and moments driving what we consume.

Society & Culture

Business

Welcome to Decode Sessions, the number one marketing podcast for brands and consumers alike. Expect a straight talking show where we unpack culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter. Be sure to leave with at least 2 very useful learnings, if you didn't - let us know. Award-winning marketing expert, Anna Anderson, engages in thought-provoking conversations with the behind-the-scenes voices and industry experts shaping the fashion and lifestyle worlds. We decode trends, talk pop culture, and explore the ideas, people, and moments driving what we consume.

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Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon

Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon