The Grammys gave fashion, but not in the way we expected. From Harry's ballet flats to Gaga's drama, gender-fluid dressing, Versace's reset and the Lyst Index reality check. Because right now? Restraint is radical.

For this episode of Decode Sessions, we sat down with Lune, founder of Monday Muse, to explore the inspiration and creative journey behind the brand. What began as a personal skin concern became the catalyst for developing a label rooted in authenticity, intention, and self-awareness. From shaping its identity to navigating today's fashion landscape, Lune shares what it really means to build something distinctive and deeply personal.

Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation.

In this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.

In this episode of Decode Sessions, we sit down with Rebecca Jago to explore how desire is meticulously crafted in the world of ultimate luxury spirits. From thoughtful curation to powerful narrative building, we explore how brands move beyond products to create myths, emotions, and cultural value. A conversation about storytelling as strategy, authenticity as currency, and why true luxury is never loud, but always unforgettable.

In this episode of Decode Sessions, we explore live streaming as a cultural space, looking at how it shapes communities, language and real-time connection.

French brands are having a moment again; some are fading, some are reinventing, some are suddenly everywhere. In this episode, we unpack The Kooples, K-Way, Sandro, Maje and Sézane, and decode what their trajectories teach us about brand DNA, nostalgia, cultural timing and community power. Practical insights, no fluff.

Lululemon used to be the activewear brand everyone looked to - the leader in leggings.

But when you establish and own a market, the competition will creep up, and new brands will steal your market share.

In today's episode of Decode Sessions, we're looking at what is actually happening in the active wear category. Who's winning and why? Can Lululemon reclaim the throne as the performance wear leader?

In this episode of Decode Sessions, we will unpack what Lululemon can do next, and what every brand can learn from this kind of moment.

Lululemon was once the brand every fitness enthusiast aspired to wear: for its exceptional quality and strong community.

But something shifted. Through a series of misjudged positioning choices and marketing decisions that failed to resonate, the brand began to lose its cultural grip. Sales dropped, even though the fitness market kept growing.

In this episode of Decode Sessions, we unpack how a market leader can falter simply by losing control of its narrative.

Because a brand is never just what it sells, it's the story it tells, the associations it builds, and the place it occupies in culture.

A case study that shows how perception can be just as critical as performance.

For this episode of Decode Sessions we sit down with Alex Unitt to unpack the inner workings of Harrods, the world's most iconic department store. From day to day operations to the shifting landscape of luxury retail, Alex shares an insider's view of what it truly means to work behind the scenes of a global landmark.

We explore last year's Loro Piana partnership that took 8 months to fully plan and execute, what actually happens in the VIP shopping suites and how Harrods looks after you like a concierge would - even if you're not a top spender.