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Decode Sessions - EP 13 Salomon: Tech is the new cool
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:abc4dcfb-9207-430b-9a1b-5f1bc8d37a5c-15" data-testid= "conversation-turn-32" data-scroll-anchor="false" data-turn= "assistant">
Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation.
In this episode, we break down the strategy behind Salomon's rise and how it became a key player in today's fashion conversation.
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By Anna Anderson, Nicola Sacchi*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:abc4dcfb-9207-430b-9a1b-5f1bc8d37a5c-15" data-testid= "conversation-turn-32" data-scroll-anchor="false" data-turn= "assistant">
Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation.
In this episode, we break down the strategy behind Salomon's rise and how it became a key player in today's fashion conversation.