In the third episode of Decode Sessions, we sit down with Kavita Cola to explore the world of influencing, a career that more than half of America's youth aspire to have when they grow up. As the influencer landscape continues to evolve, we need to understand what this dream really entails.

With over a decade of experience, Kavita takes us on her journey from reality TV to becoming a prominent influencer, sharing her experiences along the way. She reflects on how the industry has transformed over the past 10 years, discussing the key shifts she has witnessed.

Kavita offers invaluable advice on collaborating with brands, emphasising the importance of authenticity and building meaningful partnerships. She also candidly speaks about the necessity of being thick-skinned in an industry that can be both challenging and competitive, sharing her strategies for navigating the ups and downs.

This episode is packed with valuable insights for brands, fellow influencers, and anyone curious about the realities of this world.