How Do You Build an Empire in a Market Where No One Cares About Brands?

Paint is just paint—interchangeable, forgettable. And yet, Asian Paints has been the unshaken leader of this market for over fifty years, owning more than half of the whole market!

How did a group of young paint distributors take on international giants — Berger and Nerolac—and win? How did they turn a commodity into an unshakable empire?

And is this proverbial empire finally facing a real threat?

Join us as we decode the extraordinary story of Asian Paints.

From their badass bikes to their gutsy bets, everything about this company radiates adventure— leaving their riders thrilled, their shareholders grinning, and the competition eating dust.

Eicher is a magnificent beast — a beast that’s been charging ahead with a jaw-dropping 40% CAGR over the past 25 years! To put it in perspective, if you’d parked just ₹1 lakh in Eicher back in 2001, you’d be sitting on a cool ₹16 crore today.

It’s hard not to be awestruck by their stellar financial performance, but we couldn’t help but wonder—how did they pull this off?

What’s the story behind this incredible journey? Who were the masterminds driving it? And most importantly, how did they make it happen?

Come along as we dive in and uncover the answers together!